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Amazon Prime Lite subscriptions to be available to OTTplay customers in two ways – through bundled offerings with OTTplay’s partner Internet Service Providers across 1000+ cities and towns in India, and as a top-up at ₹799 per year for OTTplay Premium subscribers OTTplay Premium, India’s leading AI-powered OTT aggregator, has joined hands with Amazon Prime … Read more
Discovery is celebrating 30 years in India with a new campaign titled ‘My Discovery’, honouring its journey of sparking curiosity and shaping minds since its arrival in 1995. Coinciding with its global 40th anniversary, the campaign reflects Discovery’s commitment to telling powerful stories through a mix of education, adventure, and entertainment. From early hits like Man vs … Read more
Vodafone Group has renewed its media buying partnership with Carat, a dentsu agency, following a competitive review. The renewed contract spans three years, starting 1 January 2026, and covers 11 key markets across Europe, the Middle East, and Africa (EMEA). The deal extends a six-year relationship between Vodafone and dentsu. Under the new mandate, Carat will continue to manage media buying for Vodafone and VOXI across … Read more
Art-E Mediatech has secured the full creative mandate for Dylect, a growing lifestyle tech brand, following a competitive multi-agency pitch. The partnership will see Art-E take charge of end-to-end marketing strategy for the brand. As part of the mandate, the agency will oversee creative planning, social media strategy, media buying, influencer marketing, performance marketing, brand strategy, and digital ad production. The goal is … Read more
L’Oréal Paris has unveiled the latest instalment of its global Lessons of Worth series, featuring long-time brand ambassador Aishwarya Rai Bachchan. Staying true to the brand’s iconic message-“Because I’m worth it”-the campaign takes on the modern-day challenge of self-worth in the age of social media. In the powerful new film, Aishwarya addresses how online validation-through likes, shares, and … Read more
Actor Arjun Kapoor may be the subject of widespread memes, but hydration brand Arth Electrolytes is turning the trend to its advantage. In its latest campaign, launched by Emcure Pharmaceuticals, Kapoor stars in a tongue-in-cheek ad that coincides with a viral meme storm surrounding him. The meme in question stems from a 2017 promotional event for Half Girlfriend, where Kapoor jokingly … Read more
OpenAI has introduced ChatGPT Go, a new India-exclusive subscription plan priced at ₹399 per month. The move aims to make its AI tools more accessible to Indian users, one of the company’s fastest-growing markets. The launch follows recent comments by OpenAI founder Sam Altman, who noted in a podcast that India may soon surpass the U.S. as the company’s … Read more
22feet Tribal Worldwide has strengthened its leadership with the return of Anvita Arora as Vice President & Head of Mumbai and Shyam Nair as Executive Creative Director. Together bringing over 30 years of experience across digital, strategy, and brand building at leading networks like Ogilvy, VML, Lowe, and Creativeland Asia, the duo will focus on … Read more
In the build-up to Season 12 of the Pro Kabaddi League (PKL), JioStar has launched its latest high-octane campaign titled “Ghus Kar Maarenge,” featuring popular actor Rana Daggubati. The campaign underlines aggression and fearless gameplay, setting the tone for the upcoming season, which kicks off on August 29 with Telugu Titans facing off against Tamil Thalaivas in … Read more
Rapido, widely known for its bike taxi services, has taken its first steps into the food delivery market with the soft launch of its new platform, Ownly, in select Bengaluru neighbourhoods. The pilot is currently operational in Byrasandra, Tavarekere, Madiwala (BTM Layout), Hosur-Sarjapur Road (HSR Layout), and Koramangala. What sets Ownly apart from incumbents like Zomato … Read more
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