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GM Modular, a leading brand in electrical and smart home solutions, has launched its festive digital campaign titled ‘Switch to Christmas Mode’, celebrating the warmth, joy, and togetherness of the Christmas season through the lens of modern smart living. The campaign highlights how seamless technology can elevate festive moments without overshadowing the emotional essence of … Read more
Cipla Ltd. has launched #InhaleTheChange, a nationwide awareness campaign focused on empowering people living with diabetes by addressing the emotional, behavioral, and social barriers that often hinder insulin adherence. The initiative reflects Cipla’s long-standing commitment to patient-centric innovation and aims to reimagine diabetes care through empathy, education, and accessible solutions. The campaign highlights common challenges … Read more
Google has officially launched its Emergency Location Service (ELS) in India, marking a significant step toward improving emergency response systems. The rollout begins with Uttar Pradesh, making it the first Indian state to fully operationalize the feature on Android devices. ELS is designed to automatically share a caller’s precise location with emergency services as soon … Read more
The Pro Wrestling League (PWL) has unveiled a refreshed official logo ahead of its fifth season, signaling its return to competitive action after a seven-year hiatus. Scheduled to resume in January 2026, the league will once again feature a mix of Indian and international wrestling talent, marking a renewed chapter for professional wrestling in the … Read more
Hyundai Motor Company has announced a global partnership with the International Cricket Council (ICC), becoming a Premier Partner for six major men’s and women’s ICC tournaments scheduled across 2026 and 2027. The collaboration was officially revealed at an event held at the Narendra Modi Stadium in Ahmedabad, attended by senior representatives from Hyundai Motor and … Read more
ADS Spirits has unveiled a refreshed brand philosophy for its youth-centric brand Royal Green with the launch of the #LiveUpSuccess campaign. Moving away from its earlier positioning, “Taste the Success,” the brand now embraces “Live Up Success,” reflecting how Gen Z and young millennials view achievement today – not as a distant milestone, but as … Read more
Peps Industries, a leading spring mattress brand, has launched the Peps Vivah Mattress, accompanied by a vibrant digital campaign aimed at newly married couples. Engineered to combine advanced sleep science with emotional comfort, the campaign emphasizes the importance of uninterrupted rest at the start of married life. The Hindi digital video commercial (DVC) breaks away … Read more
Rungta Tea has announced a strategic collaboration with Ivory Group to lead its digital marketing efforts across key markets in Bihar, Rajasthan, Uttar Pradesh, Uttarakhand, Jharkhand, and Delhi NCR. The partnership aims to strengthen the brand’s online presence, drive lead-generation initiatives, and expand distribution networks in these regions. Under the mandate, Ivory Group will handle … Read more
Instamart has released the fifth edition of its annual report, How India Instamarted 2025, offering a detailed look at how consumer behaviour on the quick commerce platform has evolved over the past year. The findings indicate a clear shift from emergency-driven purchases to more planned, routine, and higher-value shopping across cities. Once largely associated with … Read more
Gozoop Creative, an integrated marketing and creative agency, has been appointed as the digital and creative partner for CookieMan India, the Australian-origin cookie brand. The mandate spans digital strategy, creative development, social media management, and brand storytelling, with the objective of strengthening CookieMan’s visibility and consumer engagement across India. Marking the beginning of this collaboration, … Read more
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