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Global sportswear brand New Balance has announced actor Janhvi Kapoor as its first-ever brand ambassador from India, marking a key milestone in the brand’s expansion strategy across high-growth markets. The association reflects New Balance’s intent to strengthen its presence in India by building authentic cultural connections while championing the intersection of fashion, fitness, and individuality. … Read more
This Christmas, digital lending and financial services platform Stashfin has unveiled a festive campaign that blends humour with a meaningful message on financial independence. Titled around a playful premise, the campaign features a comedic news capsule reporting the mysterious disappearance of Santa Claus-instantly grabbing attention while setting the tone for a larger narrative. Styled like … Read more
Zomato has announced a strategic partnership with Amazon Pay to introduce cashback-style rewards for customers using Amazon Pay Balance on the food delivery platform. The collaboration is aimed at increasing user engagement by combining digital payments with everyday food ordering incentives. Under the new initiative, Zomato users paying via Amazon Pay Balance will earn Zomato … Read more
Independent creative studio One Hand Clap has unveiled a new film created for Netflix’s globally popular series Stranger Things, adding another notable project to its growing portfolio in entertainment-led storytelling. The film has been written and produced by One Hand Clap, highlighting the studio’s end-to-end creative involvement in the project. The work was shared publicly … Read more
Green Chutney Films has partnered with JSW MG Motor India to release an AI-crafted Christmas film that blends festive wonder with technological innovation. Set in the snow-covered valleys of Lachung, Sikkim, the film presents a visually immersive, emotion-led narrative created entirely using artificial intelligence, marking a significant moment in AI-led brand storytelling. The film brings … Read more
The Uttar Pradesh Kabaddi League (UPKL) has unveiled its Season 2 campaign film, Poora UP Khelega Kabaddi, ahead of the league’s return on December 24, 2025, at Noida Indoor Stadium. Conceptualized by V1 Media, the film highlights kabaddi’s grassroots roots through the journey of a young boy. The narrative opens with the boy sketching a … Read more
Yatra Online Limited has partnered with home improvement and lifestyle retail brand MR. DIY to launch a festive co-branded in-store campaign titled ‘Shop Karo, Yatra Karo’, aimed at turning everyday shopping into exciting travel opportunities. Timed for the peak festive and holiday season, the initiative runs from December 2025 to January 2026 and is being … Read more
Naukri and JioHotstar have reunited to launch Season 2 of Hardly Working, the workplace comedy series that struck a chord with young professionals during its debut last year. Building on the success of the first season, the new instalment expands the format with a broader narrative canvas and a refreshed lineup of well-known stand-up comedians … Read more
Zee Entertainment Enterprises Limited (‘Z’) has announced the launch of Zee Immerse, a new strategic vertical dedicated to building immersive, inclusive, and platform-agnostic branded Intellectual Properties (IPs). Designed for the evolving landscape of brand storytelling, Zee Immerse will focus on creating bespoke content across long and short formats, digital-first narratives, regional stories, and multi-platform executions … Read more
Mahindra Tractors, India’s leading tractor brand, marked National Kisan Diwas on December 23 with the launch of a distinctive campaign titled ‘Aasaan Hota Toh Har Koi Kisaan Hota’, paying tribute to the resilience and contribution of Indian farmers. At the heart of the initiative was India’s first-ever Farmers’ Film Festival, a unique user-generated storytelling platform … Read more
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