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Hyundai Motor Group to Showcase Vision for Human-Robot Collaboration at CES 2026

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Hyundai Motor Group has released a teaser ahead of its participation at CES 2026, announcing plans to unveil its Group-level AI Robotics Strategy under the theme ‘Partnering Human Progress’. The strategy reflects the Group’s long-term vision of integrating advanced robotics into everyday life and industrial ecosystems through meaningful human–robot collaboration. The full AI Robotics roadmap … Read more

redBus Celebrates the Spirit of Inclusion with ‘Everyone’s Christmas’ Campaign

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redBus, the world’s largest online bus ticketing platform, has unveiled its latest Christmas campaign titled ‘Everyone’s Christmas’, reinforcing the idea that travel should be welcoming, respectful, and inclusive for all. Rooted in the festive spirit of togetherness, the film highlights how empathy and acceptance can transform everyday journeys into meaningful shared experiences. Set against the … Read more

AdLift Partners AGEasy by Antara to Strengthen Organic Digital Presence

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AdLift, a digital marketing agency recently acquired by Liqvd Asia, has secured the SEO and content marketing mandate for AGEasy by Antara, a premium lifestyle and healthcare brand under the Max Group. The partnership marks a strategic move to enhance AGEasy’s digital footprint and strengthen its connection with senior audiences across online platforms. Under the … Read more

Nutrica Taps AI Storytelling to Simplify Children’s Nutrition Choices

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Nutrica, the lifestyle and wellness brand under BN Agritech, has rolled out a new AI-led digital campaign for its Nutrica Pro Fitness Peanut Butter, focusing on how everyday food decisions are shaped within families. The campaign explores the delicate balance between children’s taste preferences, and the nutritional considerations parents-especially mothers-bring to the table. Using AI-generated … Read more

Hershey’s Debuts 3D Connected TV Masthead to Elevate Festive Gifting

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Hershey’s brought the festive season to life with its first-ever 3D Masthead campaign on Connected TV (CTV), in collaboration with Interactive Avenues and Frodoh. Launching during India’s opening ODI against Australia, the campaign leveraged the festive mood and cricket viewership to maximize household reach and engagement. The immersive 3D creative transformed the home screen into … Read more

Polycab Highlights Electrical Safety With Festive Christmas Campaign for Green Wires

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Polycab has unveiled a new Christmas-themed television commercial for its Green Wires range, using the warmth and joy of the festive season to spotlight an often-overlooked yet critical aspect of celebrations-electrical safety. The campaign thoughtfully connects festive décor and increased power usage with the importance of reliable and safe wiring in homes. Set inside a … Read more

Larry Ellison Backs Paramount-WBD Bid With $40.4 Billion Personal Guarantee

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Oracle founder Larry Ellison has stepped in with a decisive financial move, offering an irrevocable personal guarantee of $40.4 billion to strengthen Paramount Skydance’s bid for Warner Bros. Discovery (WBD). The intervention significantly raises the stakes in the battle for one of Hollywood’s most valuable content portfolios and is aimed at addressing concerns raised by … Read more

Kenvue Appoints WPP and Publicis Groupe as Global Agency Partners After Strategic Review

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Kenvue has announced a major overhaul of its global advertising ecosystem, appointing WPP and Publicis Groupe as its new worldwide agency partners following a competitive review that began earlier this year. The move marks a significant shift in how the consumer health giant plans to drive brand growth, consistency, and coordination across its expansive portfolio. … Read more

ZEE5 KidZ Unveils First Original Animated Shows to Strengthen Its Kids’ Content Universe

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ZEE5 KidZ has announced a major expansion of its children’s content portfolio with the launch of its first original animated series, ‘Chote Tara ka Bada Gadar’ and ‘FAB 5’. Rooted in Indian storytelling and cultural values, the new titles are designed to deliver engaging, age-appropriate entertainment for children and family audiences. Chote Tara ka Bada … Read more

Network18 Launches NYLP to Shape the Next Generation of Media-Tech Leaders

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Network18, one of India’s leading media conglomerates, has announced the launch of the NextGen Young Leadership Program (NYLP)-a future-ready initiative aimed at identifying and nurturing high-potential young talent from premier Business, Law, and Engineering institutions across the country. More than a conventional entry-level opportunity, NYLP is designed as a career launchpad that enables participants to … Read more

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