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Ferrero India has unveiled a new year-end digital film featuring actor Hrithik Roshan, shifting the festive spotlight from grand celebrations to more intimate, personal gatherings. The campaign captures how people are increasingly choosing quieter, home-based moments to mark the close of the year, positioning Ferrero Rocher as a part of these meaningful occasions. Set during … Read more
Jaguar Land Rover (JLR) has entered a period of exclusivity with WPP, positioning the global advertising and communications group as its preferred partner for worldwide marketing and creative services. The move marks the final stage of JLR’s extensive global agency review, which spans its entire house of brands-Defender, Discovery, Jaguar, and Range Rover. Confirming the … Read more
Indian Silk House Agencies (ISHA) marked World Saree Day on December 21, 2025, with a visual campaign celebrating India’s rich handloom heritage and the artisans behind it. The initiative honors over 15,000 weavers across 62 weaving clusters, highlighting the communities that sustain centuries-old craft traditions. By showcasing the painstaking work behind every saree, the campaign … Read more
Google News is enhancing its mobile experience with a new audio-first feature designed for users who prefer listening to headlines over reading them. The update introduces a dedicated Listen tab in the Google News app, allowing Android users to consume daily news summaries in a hands-free format-ideal for commutes, workouts, or multitasking. The feature, called … Read more
Bikaji Foods International Ltd has unveiled a refreshed brand logo as part of a broader initiative to modernize its visual identity while retaining the essence of its legacy. The redesign reflects the company’s commitment to evolving with contemporary consumer expectations without losing the cultural roots that have defined the brand over decades. The new logo, … Read more
Google Pay has rolled out a new geo-targeted campaign titled Authentic Dilli Party, designed to capture the everyday moments that define life in India’s capital. Rooted in familiar city experiences, the campaign positions digital payments as a seamless part of Delhi’s daily rhythms-from food and travel to routine transactions. Conceptualised by Lowe Lintas, the campaign … Read more
Godrej Vikhroli Cucina, the culinary owned media platform of Godrej Industries Group, has launched a new Christmas campaign titled Jingle Bells Unwrapped, offering a fresh take on how the festival is celebrated in modern, urban India. Moving away from traditional imagery and grand celebrations, the campaign highlights intimate, everyday moments that increasingly define contemporary festive … Read more
Piramal Consumer Healthcare (PCH), part of Piramal Pharma Limited, has unveiled a refreshed brand identity for its iconic skincare brand Lacto Calamine, marking more than 60 years of trust and legacy in Indian households. The update modernizes the brand’s visual language while retaining its time-tested formulation, reinforcing continuity rather than reinvention. The relaunch brings back … Read more
Himalaya BabyCare has unveiled a new advertising campaign for its Ghee Baby Bathing Bar, focusing on a common concern among parents-post-bath dryness in newborns and babies with sensitive skin. Rooted in everyday parenting experiences, the campaign aims to reassure new parents while positioning the product as a gentle solution for daily baby care. Set within … Read more
One Science Nutrition (OSN) has announced actor and fitness icon Tiger Shroff as its new brand ambassador, marking a strategic move to strengthen conversations around verified nutrition, informed supplement choices, and active lifestyles. The association aligns OSN’s sports nutrition portfolio with a public figure widely recognized for his disciplined, fitness-led routine. Operating in the fitness … Read more
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