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IAB Tech Lab has announced the release of a comprehensive Connected TV (CTV) Ad Format Portfolio, accompanied by an updated Guide to Programmatic CTV, in a move aimed at bringing greater consistency and clarity to the rapidly expanding CTV advertising ecosystem. Both documents are now open for public feedback, with the comment period running until … Read more
Swiggy Instamart is quietly experimenting with a new retail format by launching its first offline experiential store in Gurugram. Unlike traditional retail outlets, this compact store is designed less for driving sales and more for product discovery, marking a subtle shift in how quick-commerce platforms engage with consumers as the category matures. The store allows … Read more
Hyperlocal e-commerce platform LoveLocal has rolled out its 6-Star Experience Campaign, a premium, concierge-style doorstep delivery initiative aimed at redefining last-mile service quality while deepening trust with customers and retailer partners. The move signals a strategic shift as LoveLocal brings delivery operations in-house, allowing tighter control over speed, accuracy, and overall service reliability. At the … Read more
As India enters 2026 grappling with increasing stress, anxiety, and burnout, AiR (Atman in Ravi) has launched a nationwide behavioral-change initiative titled ‘Pause for Happpiness’. Designed to encourage people to slow down and reconnect with themselves, the campaign reframes happiness as a conscious daily practice rather than a distant life goal. Rooted in AiR’s unique … Read more
SuperYou, the protein-first snacking brand co-founded by Bollywood actor Ranveer Singh and entrepreneur Nikunj Biyani, has raised ₹63 crore in a Series B funding round, led jointly by V3 Ventures and existing investor Rainmatter, with participation from GCCF. The fundraise marks a significant milestone for the brand, which has already achieved an impressive ₹200 crore … Read more
MAGGI has unveiled its latest brand campaign, ‘Me and MAGGI: So Good Together’, reinforcing the iconic noodle brand’s long-standing association with warmth, comfort, and human connection in Indian households. Rooted in a deeply relatable cultural insight, the campaign reflects how emotional distance has quietly crept into everyday life, even as families, couples, and friends continue … Read more
WPP’s newly appointed CEO, Cindy Rose, has outlined a bold transformation plan to future-proof the advertising group as artificial intelligence reshapes the industry. In her first interview since taking charge in September, Rose made it clear that the traditional agency holding-company model is no longer fit for purpose, calling it a structure from a “bygone … Read more
As the festive season ushers in reflection and togetherness, Shemaroo Entertainment has launched its Christmas campaign, ‘Kindnessbadhayegoodness’, embracing a gentle and heartfelt narrative centered on the power of small acts of kindness. Moving away from grand festive spectacles, the campaign highlights how simple, selfless gestures can create lasting joy and meaningful connections. Set in the … Read more
Pladis India, the maker of the globally renowned biscuit brand McVitie’s, has launched its latest campaign in India titled “Shuru Kisne Kiya.” The campaign highlights McVitie’s rich legacy as the original creator of Digestive biscuits, reinforcing the brand’s long-standing heritage and authenticity. Rooted in everyday Indian rituals, the campaign draws parallels between cultural practices that … Read more
Nike shares fell nearly 10% after the company reported another decline in gross margins, underscoring the challenges facing the sportswear giant as it works through an ongoing turnaround. Weak demand in China, coupled with restructuring efforts around product mix and distribution, continued to weigh on performance, according to reports citing Reuters. For the second consecutive … Read more
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