Rasna Relaunches Jumpin, Eyes ₹1,000-Crore RTD Market Share
Rasna has reintroduced Jumpin, the iconic ready-to-drink (RTD) fruit juice brand, aiming for a ₹1,000-crore share in India’s expanding beverage market. Originally launched by Godrej and later managed by Hershey’s India, Jumpin was discontinued during the COVID-19 pandemic. In May 2025, Rasna acquired the brand and its IPs from Hershey’s, along with a manufacturing agreement … Read more