Newsroom

The agency will lead integrated public and media relations to strengthen Clove Dental’s national presence. Adgcraft has won the public relations mandate for Clove Dental, one of India’s largest dental clinic chains. As PR partner, the agency will manage Clove Dental’s integrated communication strategy, covering public relations, media outreach, and brand positioning across the healthcare space. Clove Dental is committed to making oral healthcare … Read more

The debut line includes multifunctional, clean beauty essentials designed for simplicity and effectiveness. Bollywood actor Zareen Khan has officially launched Happy Hippie, a new skincare and haircare brand rooted in clean beauty and simplicity. Focused on mindful self-care, the brand debuts with a thoughtfully curated product range: Happy Hippie positions itself as a gender-neutral, cruelty-free brand, free from harmful chemicals. Prioritising … Read more

He joins Kartik Aaryan in a new campaign celebrating friendship among India’s youth. House of McDowell’s Soda has announced Vijay Deverakonda as the latest face of the brand. He joins forces with long-standing brand ambassador Kartik Aaryan in a campaign focused on the enduring bonds of friendship among Indian youth. With a strong fanbase across India-especially in the South-Vijay resonates … Read more

Within 24 hours of its release, users flooded social media-especially Reddit- with criticism over unmet expectations. OpenAI’s latest AI model, GPT-5, has sparked a wave of mixed reactions online, with many users expressing disappointment just a day after its launch. Social media platforms, particularly Reddit, saw a sharp increase in critical posts, with numerous users stating that … Read more

The brand unveils its new campaign aimed at modern, value-driven Indian women. Limelight Lab Grown Diamonds has launched a new campaign titled “Let’s Get Real”, championing innovation, ethics, and conscious consumerism. Actor and entrepreneur Shilpa Shetty has been announced as the brand ambassadorand strategic investor. “Limelight isn’t just participating in the lab-grown diamond category-we’re building it,” said Pooja Sheth Madhavan, founder and … Read more