Newsroom

Zouk has rolled out a new Christmas campaign film that taps into the widely shared workplace tradition of Secret Santa gifting. Set in a recognisable office environment, the film highlights how a thoughtfully chosen gift can spark curiosity, conversations and collective engagement among colleagues. Video : https://www.youtube.com/watch?v=yIF7cjVmBKc The narrative follows a young professional who receives … Read more

Swiss Beauty has released a vibrant new film under its popular “We Got You, Girl!” campaign, featuring brand ambassador Taapsee Pannu. Launched across digital and social platforms, the film reinforces the brand’s belief that beauty should support women in expressing who they are-across moods, roles and moments-without judgement or limitation. Video: https://www.youtube.com/watch?v=KIPfISDJSBo Rooted in the … Read more

Dabur Odomos has launched a contextual digital advertising campaign as part of its Dengue Free India initiative, using Hybrid’s proprietary VOX platform. Executed in partnership with Starcom India, the campaign focused on reaching consumers who were actively engaging with content related to dengue awareness, prevention and mosquito-borne health risks. Timed to coincide with the seasonal … Read more

Dove has unveiled its latest campaign, #ChangeTheCompliment, calling on parents, educators and society at large to rethink how girls are praised in everyday interactions. The initiative urges a shift away from appearance-focused compliments towards recognising girls for their character, abilities and achievements. Video Link: https://www.youtube.com/watch?v=z5kpavcwtTo Compliments such as “you’re so pretty” or “you’re beautiful” are often … Read more