Newsroom 
Motorola Mobility, a Lenovo company, has elevated Shivam Ranjan to Global Head of Brand. In his new role, Ranjan will shape Motorola’s global brand strategy and lead marketing communication across products, software, and services. Previously Head of Marketing for APAC, he played a key role in boosting the brand’s presence across major markets. With a … Read more
Shubhranshu Singh, Global CMO of Tata Motors Commercial Vehicles, has stepped down after a remarkable stint marked by bold, data-driven marketing and culturally resonant campaigns. Under his leadership, the brand expanded its presence across India and global markets, earning Singh a spot on Forbes’ “World’s Most Influential CMOs” list at Cannes Lions 2025.
Developed in partnership with The PCA Companies, the brand blends personal storytelling with global fragrance expertise. Actor Rashmika Mandanna has officially launched her new fragrance brand, Dear Diary. Rooted in personal memories and experiences, the brand aims to capture the emotional and expressive nature of scent through a curated line of perfumes. Drawing its name and … Read more
Bingo! launches its new flavour with a nostalgic twist and a CID-style mystery. Bingo! Mad Angles, from ITC’s snacks portfolio, has unveiled a bold new variant-Mystery Pickle-expanding its popular Mad Angles range. Riding on the success of the Achaari Masti flavour, this launch celebrates India’s deep-rooted love for pickles, this time with an unexpected twist. … Read more
New KitKat Shake and Sundae now available across dine-in, takeaway, and delivery platforms Burger King India has launched a new dessert offering under its BK Fusion range in partnership with Nestlé’s iconic KitKat. The collaboration introduces two indulgent co-branded items – BK Fusion KitKat Shake and BK Fusion KitKat Sundae – aimed at delighting Gen Z and millennial customers. … Read more
Traya, the science-led hair loss solutions brand, has unveiled a new brand film starring popular actor and comedian Sunil Grover. The film is inspired by the real-life story of a Traya user and addresses one of the most persistent myths surrounding hair loss: “Once it’s gone, it’s gone for good.” Set in a relatable family setting, the … Read more
JioStar Entertainment has unveiled its comprehensive Connected TV (CTV) Playbook, designed to guide brands in leveraging India’s surge in CTV consumption. The Playbook offers deep insights into how marketers can reach premium households through JioHotstar’s expansive Entertainment-led ecosystem, prioritising storytelling, targeting, and measurable impact. Co-developed with Ipsos, the Playbook combines platform analytics and a June 2025 national consumer study, capturing the dramatic shift toward … Read more
Active lifestyle brand HRX, co-owned by Hrithik Roshan, has announced actor Triptii Dimri as its new female brand ambassador with the launch of its latest campaign, “Built for Sweat, Designed for Life.” The initiative aims to enhance the brand’s appeal among women by showcasing HRX’s functional yet stylish activewear. The campaign film features Hrithik and Triptii in relatable, everyday moments-morning … Read more
There was a time when hanging out meant heading straight to McDonald’s. A pit stop at the golden arches wasn’t just about the food-it was about the moment. For a whole generation of millennials, a burger, fries, and a photo with the Ronald McDonald statue marked the good times. But somewhere along the way, the … Read more
The fast-fashion game in India is officially in overdrive. Reliance Retail’s fashion and lifestyle platform AJIO has launched AJIO Rush, a new four-hour delivery service now livein six major cities including Mumbai, Bengaluru, Delhi, and Hyderabad. With over 1.3 lakh fashion and lifestyle options available under the service, AJIO Rush brings hyper-speed to online fashion shopping. Even premium picks from AJIO Luxe, its luxury … Read more
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