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Karthika Celebrates Karthigai Deepam with New Film and #BraidOfLight Contest

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Karthika, CavinKare’s heritage haircare brand, has launched a new digital film to mark Karthigai Deepam, accompanied by a user-generated content contest titled #BraidOfLight. The campaign blends cultural nostalgia with personal expression, inviting women to share images of their festive hair braids and traditional décor on Instagram alongside their Karthika Shampoo bottle. The digital film uses … Read more

Third Wave Coffee Rolls Out Festive Winter Menu Featuring the Viral Tiramisu Frappe

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Third Wave Coffee has ushered in the holiday season with its new “Happy Holidays” limited-time winter menu, headlined by what has quickly become the brand’s viral favourite – the Tiramisu Frappe. The seasonal lineup also includes the Tiramisu Latte, Peppermint S’mores Hot Chocolate, Peppermint Mocha Frappe, and a range of festive bakery treats such as … Read more

OpenAI & TCS Near Landmark Deal to Launch ‘Stargate India’ AI Infrastructure

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OpenAI and Tata Consultancy Services (TCS) are reportedly close to finalizing a major collaboration that could reshape India’s AI ecosystem. According to a report by The Economic Times, the partnership would establish India’s chapter of OpenAI’s global “Stargate” initiative, marking a significant milestone in the country’s emerging AI infrastructure ambitions. As part of the agreement, … Read more

Sunfeast Mom’s Magic Introduces Ghee Roasted Nuts Cookies with a Heartwarming TVC

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Sunfeast Mom’s Magic has launched its newest variant, Ghee Roasted Nuts cookies, inspired by traditional Indian kitchen practices where nuts are lovingly roasted in ghee. The product aims to deliver a familiar, homestyle taste experience, blending a soft cookie texture with the rich flavour of almonds and cashews roasted in pure ghee. The emotional foundation … Read more

Saif Ali Khan Joins Thermocool’s New Era of Modern Branding

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Thermocool Home Appliances has unveiled a fresh brand campaign featuring Saif Ali Khan, signaling a major step in the company’s repositioning strategy. Aligned with the message ‘Thermocool, India Ka Naya Andaaz,’ the campaign reflects evolving consumer expectations, design priorities and aspirational living standards. Earlier this year, the brand refreshed its identity with a new logo, … Read more

Meta Reinforces Anti-Scam Strategy as Global Online Fraud Escalates

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Meta has announced new measures to combat rising online fraud across Facebook, Instagram and WhatsApp, aligning the update with the Global Anti-Scam Summit held this week in Washington, DC. The company noted that online scams continue to spread across sectors including dating apps, financial platforms, cryptocurrency services, gaming environments and messaging apps. Meta reported removing … Read more

Omnicom Media Charts Its Post-IPG Future in First Global Town Hall

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Omnicom Media held its first global town hall on December 3, marking a major milestone following Omnicom Group’s $13-billion acquisition of Interpublic Group (IPG). The private 2.5-hour session, briefly leaked online, outlined how the newly combined organization will operate and evolve. CEO Florian “Flo” Adamski opened the session by responding to external criticism and speculation … Read more

Global Ad Spend to Hit $1 Trillion in 2026 as Digital and AI Dominate: Dentsu Forecast

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The global advertising industry is on track to surpass $1 trillion in 2026, marking a major milestone despite ongoing economic uncertainty. According to Dentsu’s latest Global Ad Spend Forecast, the market is expected to grow 5.1% in 2026, reaching $1.04 trillion, followed by a further increase to $1.15 trillion by 2028. This momentum will be … Read more

Nykaa Paints Cities Pink: Massive OOH Takeover for Pink Friday Sale”

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Nykaa has kicked off one of its biggest Pink Friday Sale campaigns with a high-impact OOH (Out-of-Home) domination strategy across India’s major metros. With over 300 premium outdoor placements, the campaign spans Mumbai, Delhi NCR and Bangalore—turning key high-traffic zones into branded hotspots. The rollout features star power with Deepika Padukone for Nykaa, Rasha Thadani … Read more

Trust is the New Digital Currency: Truecaller’s Study Reveals India’s Evolving Online Behaviour

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India’s digital ecosystem is entering a trust-first era, driven by identity verification and intentional engagement. According to the State of Urban Attention 2025 report by Truecaller and VTION, over 400 million urban smartphone users are shifting from random browsing to purpose-driven digital actions. With 310 million active users in India, Truecaller reports some of the … Read more

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