Newsroom 
The former real-money gaming giant is reinventing itself as a second-screen sports entertainment platform. A sweeping government regulation banning real-money gaming has pushed Dream11 to redefine its identity. Once the dominant player in the fantasy sports and RMG ecosystem, the company is now positioning itself as a hub for interactive sports livestreaming. Users will be … Read more
The duo front a crisp, personality-first film that puts great-fitting jeans back at the centre. American Eagle’s denim storytelling has travelled seamlessly from the pun-driven Sydney Sweeney Has Great Genes Jeans in the US to Great Jeans For Everyone in India. Its latest India campaign, led by Ananya Panday and Lakshya, returns to the fundamentals of classic denim advertising … Read more
Bearded Kitten will now operate as Bearded Kitten, Part of Havas Play. Havas has acquired UK experiential agency Bearded Kitten and integrated it into Havas Play UK, part of Havas Media Network UK. Following the deal, the agency will operate under the new name Bearded Kitten, part of Havas Play. Founded in 2007, Bearded Kitten specialises in … Read more
A blend of live action and AI revisits defining moments from the company’s history. Publicis is approaching its centenary, a journey that began in 1926 with a small creative hot shop in Montmartre and evolved into a global communications group built on creativity, data and technology. Across this period of transformation, one ritual has never … Read more
Mankind Pharma has expanded its presence in India’s growing pet care sector with the launch of PetStar Delight, marking its entry into the cat food market. The brand initially introduced PetStar dog food in 2022, and this new category addition reflects rising demand for tailored feline nutrition. India’s cat food market is valued at approximately … Read more
OnePlus India is celebrating its 12-year milestone with the launch of its latest brand campaign, “Power On. Limits Off.” To mark the occasion, the technology brand has onboarded six influential personalities-Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel-as its official ambassadors. Each represents excellence in sport, entertainment, or innovation, aligning with … Read more
Prime Video has strengthened its streaming catalogue in India by introducing Moviesphere+ as its latest add-on subscription. Part of global content powerhouse Lionsgate, Moviesphere+ brings a rich lineup of Hollywood blockbusters, award-winning films, iconic classics, and binge-worthy TV shows to Indian audiences. The service is currently available at a special launch price of ₹399 per … Read more
Loca Loka – the globally acclaimed tequila brand co-founded by Sree Harsha Vadlamudi, Rana Daggubati, and Anirudh Ravichander – has launched its first brand film in India with the powerful message: “100 or Nothing.” The one-minute cinematic film serves as a bold declaration of the brand’s philosophy: 100% Blue Weber Agave, 100% craftsmanship, and 100% … Read more
The Board of Control for Cricket in India (BCCI), in partnership with official kit sponsor adidas, has revealed Team India’s T20 World Cup 2026 jersey during the India–South Africa ODI at the Shaheed Veer Narayan Singh International Cricket Stadium in Raipur. In a first-of-its-kind reveal format, a life-sized version of the jersey was unfurled on … Read more
Agoda has launched a new digital campaign titled “Amazing Hotel Prices,” featuring Sunil Grover, Ekta Kapoor, Chunky Panday and Varun Sharma. The multi-celebrity rollout underscores the growing demand for value-focused hotel bookings, especially as India enters its high travel season. The campaign consists of a series of lighthearted short films where each celebrity reacts to … Read more
All Rights Reserved @2025ViralVault
