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PepsiCo has announced a major multi-year global partnership with the Mercedes-AMG PETRONAS Formula 1 Team, marking its most expansive motorsport investment to date. Beginning in 2026, the alliance brings three of PepsiCo’s flagship brands – Gatorade, Sting, and Doritos – under a single F1 partnership for the first time, signaling a strategic push into one … Read more
Globalbees Brands Private Limited, a key subsidiary of Brainbees Solutions Ltd., parent company of FirstCry, has increased its ownership in HS Fitness Private Limited. The company announced the acquisition of an additional 6.49% stake from existing shareholders, raising its total shareholding from 80% to 86.49%. The transaction was completed for ₹2.40 crore in cash. HS … Read more
ABD Maestro, the premium spirits arm of Allied Blenders & Distillers, has announced the launch of YELLO Designer Whisky, a new entrant crafted for India’s growing super-premium whisky market. The brand blends Scotch malts sourced from Scotland’s Speyside and Highland regions – matured in ex-bourbon oak – with acclaimed Indian malts to deliver a contemporary … Read more
Myntra has unveiled the campaign for the 23rd edition of its flagship End of Reason Sale (EORS), highlighting a bold ‘Price Crash’ message to signal deep seasonal discounts across categories. The sale officially opens on 5 December, with VIP early access beginning 24 hours earlier on 4 December. Bollywood filmmaker Rohit Shetty fronts the campaign … Read more
In a landmark move reshaping the global luxury landscape, Italian fashion powerhouse Prada has officially acquired Versace for $1.375 billion in cash, as confirmed by Capri Holdings. The acquisition marks one of the most significant brand shifts in recent years and positions Versace alongside Prada’s established luxury lines – Prada and Miu Miu. Originally founded … Read more
Maliao Cosmetics, one of India’s fastest-growing beauty brands, has launched its latest campaign, ‘Glow-Off with Maliao Cosmetics,’ centered around the idea of celebrating duality in beauty. The initiative reflects how today’s young Indians fluidly navigate multiple identities – traditional yet experimental, grounded in heritage yet inspired by global trends. Built on the philosophy of “everyday … Read more
CNBC-TV18, along with CNBC Awaaz, CNBC Bajar, and IndiaBonds, has announced the launch of ‘Bond Street’ – a dedicated initiative aimed at simplifying India’s fast-growing bond market for investors and everyday audiences. IndiaBonds, a SEBI-registered online bond investment platform, brings its domain expertise to power this educational effort, making fixed-income knowledge more accessible and actionable. … Read more
Chord, the creative arm of the 1702 Network, has secured the creative mandate for Madhusudan, one of India’s most trusted dairy and frozen food brands. Under this newly formed partnership, Chord will drive brand strategy, creative communication, packaging revamps, digital narratives, and integrated campaigns to elevate Madhusudan’s presence and strengthen its emotional connect with consumers … Read more
PepsiCo India has officially launched Red Rock Deli, Australia’s globally admired gourmet snack label, marking a premium shift in India’s snacking landscape. Known for its chef-inspired flavour layering and elevated ingredient standards, Red Rock Deli is crafted using sunflower oil and advanced preparation formats – including Slow-Cooked Kettle, Baked, and Popped technologies. The India lineup … Read more
Nick Jonas and Priyanka Chopra Jonas have launched Beyond Type 1’s first-ever India initiative – #TheBeyondType, aimed at transforming how the country sees Type 1 diabetes. Nick, diagnosed at age 13, co-founded Beyond Type 1 a decade ago, and this marks a milestone moment as the organization steps into India, home to the world’s largest … Read more
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