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Nick & Priyanka Jonas Bring India’s First #TheBeyondType Campaign to Life

Nick Jonas and Priyanka Chopra Jonas have launched Beyond Type 1’s first-ever India initiative – #TheBeyondType, aimed at transforming how the country sees Type 1 diabetes. Nick, diagnosed at age 13, co-founded Beyond Type 1 a decade ago, and this marks a milestone moment as the organization steps into India, home to the world’s largest … Read more

Wipro Consumer Sets Sights on Regional Acquisitions with ₹7,000 Crore Expansion Fund

Wipro Consumer Care & Lighting is gearing up for its next phase of growth with plans to acquire regional brands across personal care and packaged food categories. Backed by a financial reserve of ₹6,000–7,000 crore and the flexibility to raise additional debt if required, the company is actively evaluating potential targets to strengthen its presence … Read more

Kevin Vaz: Digital-First India is Shaping the Future of Global Content

Kevin Vaz, CEO–Entertainment at JioStar, addressed industry leaders at ATF 2025 in Singapore, spotlighting India’s rapid transformation into one of the most influential content hubs globally. Speaking on the theme “Powering the Next Wave of a Billion Imaginations,” Vaz highlighted how technology, scale, and demographics are converging to redefine storytelling. Vaz noted that India’s population … Read more

RIL Completes Merger of STPL Into Jiostar as Part of Media Business Consolidation

Reliance Industries Limited (RIL) has confirmed the completion of the merger of Star Television Productions Limited (STPL) with Jiostar India Private Limited, marking a key step in restructuring its media vertical. Jiostar, formerly known as Star India Private Limited, now fully absorbs STPL under a unified operational and legal framework. According to the company, the … Read more

Pee Safe and Frodoh Drive Hygiene Awareness with Contextual CTV Push on World Toilet Day

Adtech platform Frodoh partnered with Pee Safe to execute a Connected TV (CTV) campaign tied to World Toilet Day, reinforcing hygiene behaviour through high-impact screen moments. The initiative featured a 3D masthead placement on key CTV environments on 19 and 23 November, aligning the message with both hygiene awareness conversations and a high-viewership sporting weekend. … Read more

Fiesta Sparks a New Narrative on Protection with High-Octane World AIDS Day Campaign

Fiesta Condoms has officially entered the Indian market with a bold and refreshing message for young adults. Launched under DKT India—part of the global DKT International network-the brand marks its debut with a striking World AIDS Day film, created using AI in collaboration with Tonic Worldwide. The campaign stands out for its unconventional storytelling. It … Read more

Hyundai Rolls Out ‘December Delight’ Campaign With Limited-Time Year-End Offers

Hyundai Motor India (HMIL) has launched its annual year-end retail push with the return of ‘December Delight’, offering a range of limited-time benefits on select models throughout the month. The initiative is designed to tap into the seasonal surge in automotive purchases, driven by festive sentiment, planned upgrades, and year-end deal hunting. The campaign is … Read more

GCPL and Atypical Advantage Lead Disability Inclusion in Manufacturing with New Toolkit

Godrej Consumer Products Ltd. (GCPL), in collaboration with Atypical Advantage, has launched a landmark initiative to strengthen disability inclusion in India’s manufacturing sector. The announcement was made during the EmployAbility in Manufacturing Summit 2025, held in Mumbai, bringing together corporates, policymakers, and inclusion specialists to shift the conversation from why inclusion matters to how it … Read more

Netflix Leads Strengthened Bids as Warner Bros Discovery Enters Final Sale Phase

Warner Bros Discovery has received an updated round of acquisition offers, including a significantly increased cash-heavy bid from Netflix, as the sale process moves closer to a potential conclusion. The revised proposals follow the company’s request last week for bidders to return with enhanced terms by December 1, after initial offers came in from Paramount … Read more

De Beers Redefines Luxury with “Love From Universe” Campaign

De Beers Group has launched Love From Universe, a new campaign that positions natural diamond jewellery as a reflection of intention, empowerment, and modern identity. The initiative aligns with the rising cultural focus on manifestation and mindset-led living, introducing the Intention Pendant-a piece designed not just for style, but as a meaningful symbol of clarity, … Read more