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De Beers Group has launched Love From Universe, a new campaign that positions natural diamond jewellery as a reflection of intention, empowerment, and modern identity. The initiative aligns with the rising cultural focus on manifestation and mindset-led living, introducing the Intention Pendant-a piece designed not just for style, but as a meaningful symbol of clarity, … Read more
Nestlé MILKMAID has officially introduced World Kheer Day, celebrated on 30th November, honoring a dessert that holds an emotional place in Indian households. Known for enabling easy and delightful homemade sweets, MILKMAID has now taken a step forward to celebrate the cultural significance and timeless love for kheer across generations. Kheer remains one of India’s … Read more
Havas has announced the acquisition of Unnest, a French data engineering and consulting firm known for its strong capabilities in designing, building, and implementing advanced data platforms. The move marks a significant boost to Havas Media Network’s global data and analytics division, CSA, aligning strongly with Havas’ Converged.AI strategy to support brands undergoing digital and … Read more
Omnicom Advertising has unveiled a renewed leadership and organisational framework for its India operations, setting the stage for one of the network’s most extensive restructures ahead of its global transition scheduled for January 1, 2026. The announcement, shared internally with senior leaders, outlines a refreshed mandate designed to strengthen strategic focus, deepen creative integration, and … Read more
Omnicom is entering a new era of data-driven marketing after officially integrating Acxiom into its intelligence platform, Omni. While its acquisition of IPG signaled a move toward scale, this latest step reveals the real ambition: competing directly with Publicis and its powerhouse identity platform, Epsilon. For years, Publicis has held an advantage with Epsilon, which … Read more
Omnicom has moved quickly following its acquisition of IPG, unveiling a consolidated global media structure that brings together the media capabilities of both holding companies under one umbrella. With this move, IPG Media brands has been formally retired, and all media agency brands from the combined group will now operate within a single, streamlined Omnicom … Read more
Pickyourtrail has unveiled its first-ever brand campaign in collaboration with Early.Partners and Talented, reflecting a growing shift among Indian leisure travellers. Research from Early shows that customers now want more flexibility, control, and personalisation in their travel experiences – without sacrificing convenience. This insight shaped the creative foundation for the campaign. To simplify the brand’s … Read more
In a move that signals its next growth phase, str8bat – one of India’s fastest-rising sports technology innovators – has appointed CPR Global as its communications and public relations partner. The collaboration is set to amplify the brand’s visibility, media presence, and stakeholder engagement across India’s expanding sports-tech ecosystem. Founded in 2018 by Gagan Daga, … Read more
Piramal Finance has rolled out the latest films under its ongoing brand platform, ‘Hum Kaagaz Se Zyaada Neeyat Dekhte Hain,’ reinforcing its belief in the power of intent over paperwork. The new chapter expands the narrative with three fresh stories, capturing the ambition of small-town India-where progress is driven by commitment, not credentials. Each film … Read more
Mumbai/Gurugram, December 01, 2025:The Indian Influencer Governing Council (IIGC) is set to celebrate December 2nd as World Influencer Day, marking a milestone moment that officially recognizes India’s creator community. The celebration brings together creators, brands, and marketers while spotlighting the transformational journey of digital influence in India. Ahead of the celebration, IIGC launched the World … Read more
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