Newsroom 
Meta Platforms has announced a major shift in Facebook’s video strategy: moving forward, all newly uploaded videos on Facebook will be classified as Reels. The change aims to simplify content creation, streamline user experience, and align Facebook more closely with the short-form video trend that continues to dominate social media. As part of this transition, the existing Video tab on … Read more
Media Compass 2025 reveals sharp shifts in content consumption habits across India Kantar’s newly released Media Compass 2025 report reveals a dramatic transformation in India’s media landscape, with Connected TV (CTV) viewership on the rise and 23% of Indians now identifying as digital-only consumers-individuals who access content online but not via traditional TV. The report, based on a rolling annual … Read more
A Heartfelt Father’s Day Film That Speaks Without Words For Father’s Day, Hettich India, a premium furniture fittings brand, has released a touching ad film that captures the silent strength and deep love fathers bring into our lives-without using a single word. Told entirely through visuals, the film opens with a little girl waking up on … Read more
Launches Converged.AI Suite and Unveils Next-Gen Video Tool ‘Vermeer’ Havas has announced a significant update in its transition to AI-led operations across its global network, unveiling a fully AI-powered product suite and a range of next-generation tools aimed at enhancing client outcomes through smarter data and technology integration. At the 2024 Cannes Lions, the group … Read more
Campaign Conceptualised by Boat House Media and Executed with FCB Kinnect Flipkart has launched an enhanced version of its Flipkart Plus loyalty programme, reinforcing its value-driven promise to customers. The new campaign emphasizes that every purchase now earns SuperCoins, with added benefits including an extra 5% off on all products. The updated Flipkart Plus experience also brings users exclusive bank offers, early access to … Read more
To Represent India and South Asia in Global Talent Development Mission Shubhranshu Singh, Global Chief Marketing Officer at Tata Motors Commercial Vehicles, has been appointed to the inaugural board of directors of the Effie Lions Foundation. The newly formed Foundation is a U.S.-based 501(c)(3) non-profit, created following Informa plc’s acquisition of Effie Worldwide in January 2025. Informa also owns the Cannes Lions … Read more
Amway India has expanded its nutrition portfolio with the launch of Nutrilite Triple Protect, a plant-based dietary supplement formulated to support immunity, reduce inflammation, and deliver antioxidant protection for gut, skin, and immune health. Crafted with Acerola Cherry, Turmeric, and Licorice, the new offering underlines Amway’s commitment to holistic wellness through clean and effective nutrition solutions. A Response to Evolving Health Priorities Rajneesh Chopra, Managing Director, Amway … Read more
Storyboard conceptualised by Rediffusion Brand Solutions, Mumbai Capri Global Capital Ltd (Capri Loans), a prominent non-banking financial company, has launched its latest brand campaign, #TarrakiKeHaath, celebrating the hands that build the nation – the everyday workers whose silent efforts power India’s growth. The campaign, created by Rediffusion Brand Solutions, features acclaimed actor and Capri Loans brand ambassador Pankaj … Read more
A Heartfelt Father’s Day Film That Speaks Without Words For Father’s Day, Hettich India, a premium furniture fittings brand, has released a touching ad film that captures the silent strength and deep love fathers bring into our lives-without using a single word. Told entirely through visuals, the film opens with a little girl waking up on … Read more
FCB India Takes the Lead with Seven Cannes Lions Shortlists for ‘Lucky Yatra’ Following a strong start with two Gold Lions on day one, India added 16 more shortlists on the second day of the Cannes Lions International Festival of Creativity 2025, pushing its total to 84. Topping the chart is FCB India, which bagged seven shortlists for … Read more