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Liberty General Insurance Introduces Tailored EV Plans for Tesla Owners in India

EV Secure and Battery Protect among key offerings designed for India’s evolving electric mobility landscape As Tesla officially enters the Indian market, Liberty General Insurance (LGI) has been named among the preferred insurance partners for the brand, launching EV-specific insurance plans designed to meet the unique needs of Tesla owners. Purpose-Built Insurance for Tesla Vehicles Liberty’s EV-focused portfolio includes EV Secure, … Read more

lululemon Partners with Tata CLiQ for India Launch in 2026

Athleticwear brand to enter Indian market with stores and online presence via Tata CLiQ Luxury and Fashion lululemon, the globally renowned athletic and lifestyle brand, has announced a strategic partnership with Tata CLiQ to mark its official entry into the Indian market in the second half of 2026. As part of the agreement, Tata CLiQ will serve as lululemon’s franchise partner in … Read more

Only Much Louder has elevated Devarshi Shah to Chief Growth Officer

Only Much Louder (OML) has elevated Devarshi Shah to Chief Growth Officer, where he will lead the expansion of the agency’s branded content, influencer marketing, and AI-driven solutions. Reporting to CEO Tusharr Kumar, Shah will also spearhead a new creative venture. With a focus on relevance and culture-first storytelling, he aims to scale OML’s offerings … Read more

Wipro Consumer Care Names Kumar Chander as Next CEO

Wipro Consumer Care and Lighting has announced a key leadership transition. Vineet Agrawal, CEO of Wipro Consumer Care & Lighting and MD of Wipro Enterprises, will retire in January 2026 after a remarkable 40-year journey. He will be succeeded by Kumar Chander, President – Southeast Asia and Yardley India, who will take over as CEO … Read more

CaratLane Launches Teej Campaign Featuring Divyanka Tripathi Dahiya & Vivek Dahiya

A heartfelt celebration of modern love, tradition, and the joy of thoughtful gifting CaratLane – A TATA Product, the leading omni-channel jewellery brand, has launched its new festive campaign for Teej, featuring beloved television couple Divyanka Tripathi Dahiya and Vivek Dahiya. The emotionally rich film captures the essence of modern relationships while celebrating the cultural significance of Teej. Campaign Essence: Love in … Read more

Tesla Partners with ACKO to Simplify Car Ownership in India

A fully digital insurance experience tailored for Tesla vehicles As Tesla prepares to make its mark in the Indian automotive market, the company has announced a strategic partnership with ACKO, selecting the insurtech firm as its official insurance partner in the country. This collaboration aims to redefine the car ownership experience through a seamless, fully digital insurance process. Fully Digital Insurance, … Read more

Ayushmann Khurrana Named the New Face of HP India

Upcoming campaign to also feature brother and actor Aparshakti Khurana HP India has announced Ayushmann Khurrana as its new brand ambassador, strengthening its positioning in the Indian market through a strategic collaboration with one of the country’s most versatile actors. Known for his socially relevant and creatively bold film choices, Ayushmann will front HP India’s latest campaign initiatives. A … Read more

Samsung Ads & Kantar Unveil New Insights on Connected TV’s Influence on Purchase Decisions

Study highlights CTV’s growing role in driving brand favourability and purchase intent Samsung Ads, in collaboration with Kantar, has released a white paper titled “Beyond Awareness”, presenting robust, data-backed insights into how Connected TV (CTV) advertising impacts mid- and lower-funnel brand metrics-such as favourability, consideration, and purchase intent. Study Overview The white paper is based on the analysis of over 100 brand lift … Read more