Newsroom 
Bengaluru: KRAFTON India’s groundbreaking campaign, “The Great In-Game Wedding,” has made waves at the One Show Asia 2025 Awards, securing 2 Silver, 1 Bronze, and 4 Merit honors. The recognition positions BGMI as one of India’s top-performing brands at this year’s prestigious creative festival. A first-of-its-kind activation in Indian gaming, the campaign transformed BGMI into … Read more
In a bold and visually striking move, Ethnix by Raymond and Shaadi.com have collaborated to create one of the year’s most talked-about outdoor brand moments in Mumbai. Conceptualized and executed by MOMS Outdoor, the 40×20 ft installation cleverly brings together two separate brand identities into a single cohesive narrative, symbolizing the idea of “tying the … Read more
Global hospitality-tech giant PRISM – the parent company of OYO – has taken a concrete step toward its much-anticipated public listing. The firm has called for an Extraordinary General Meeting (EGM) on 20 December 2025, seeking shareholder approval to raise up to ₹6,650 crore via a fresh equity issue as part of its proposed IPO. … Read more
JioHotstar has strengthened its leadership team with the appointment of Sahil Chopra as Vice President. With his rich experience across marketing and strategy, Chopra is set to play a key role in driving growth, innovation, and audience engagement for the platform. His addition marks a significant step in JioHotstar’s vision to scale its content and … Read more
PUMA India has appointed Ramprasad Sridharan as its new Managing Director, effective December 2025. With over 25 years of experience in brand building, digital growth, and commercial strategy across the Asia Pacific region, Sridharan has previously led major transformation efforts at United Colors of Benetton India and held leadership roles at Clarks and Reebok India. … Read more
Ajay Mehta has stepped down from WPP Media after an impactful 11+ year journey, during which he also served as Chief Content Officer at Mindshare India. Widely credited with pioneering the branded content function across GroupM, Mehta transformed it into a high-impact engine connecting brands with platforms, creators and entertainment IPs. With over two decades … Read more
The Public Relations Council of India (PRCI) has appointed Baldev Raj, founder and CEO of Prius Communications, as the Vice Chairman of its Delhi Chapter. With over 25 years of experience across healthcare, finance, technology, public policy and development sectors, Raj is set to help strengthen PRCI’s renewed focus on knowledge leadership, ethical communication, AI-driven … Read more
Chitale Bandhu Mithaiwale has appointed Yogesh Shinde as its chief marketing officer. With 16 years of experience as senior VP–marketing at Wagh Bakri Tea Group, Yogesh was instrumental in scaling the brand from ₹350 crore to ₹2,700 crore and expanding its national and global footprint. In his new role, he will focus on turning Chitale … Read more
Former Netflix marketing head Srivats TS has joined Reliance Retail as senior VP and head of marketing. Srivats, who exited Netflix in May after nearly four years as VP–marketing, brings close to two decades of experience across major consumer brands. Before Netflix, he led marketing and consumer experience at Swiggy for five years and held … Read more
Google has begun deploying Gemini AI across Google Maps, introducing more intuitive voice interactions, faster traffic alerts and enhanced navigation tools for multiple travel modes. The rollout marks a significant step in Google’s plan to make Gemini the core intelligence behind voice-driven assistance within Maps. With the update, users can access Gemini while navigating by … Read more
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