Newsroom 
Ajay Mehta has stepped down from WPP Media after an impactful 11+ year journey, during which he also served as Chief Content Officer at Mindshare India. Widely credited with pioneering the branded content function across GroupM, Mehta transformed it into a high-impact engine connecting brands with platforms, creators and entertainment IPs. With over two decades … Read more
The Public Relations Council of India (PRCI) has appointed Baldev Raj, founder and CEO of Prius Communications, as the Vice Chairman of its Delhi Chapter. With over 25 years of experience across healthcare, finance, technology, public policy and development sectors, Raj is set to help strengthen PRCI’s renewed focus on knowledge leadership, ethical communication, AI-driven … Read more
Chitale Bandhu Mithaiwale has appointed Yogesh Shinde as its chief marketing officer. With 16 years of experience as senior VP–marketing at Wagh Bakri Tea Group, Yogesh was instrumental in scaling the brand from ₹350 crore to ₹2,700 crore and expanding its national and global footprint. In his new role, he will focus on turning Chitale … Read more
Former Netflix marketing head Srivats TS has joined Reliance Retail as senior VP and head of marketing. Srivats, who exited Netflix in May after nearly four years as VP–marketing, brings close to two decades of experience across major consumer brands. Before Netflix, he led marketing and consumer experience at Swiggy for five years and held … Read more
Google has begun deploying Gemini AI across Google Maps, introducing more intuitive voice interactions, faster traffic alerts and enhanced navigation tools for multiple travel modes. The rollout marks a significant step in Google’s plan to make Gemini the core intelligence behind voice-driven assistance within Maps. With the update, users can access Gemini while navigating by … Read more
Instagram has introduced new creator-focused features aimed at widening audience reach, including AI-powered voice translations in additional Indian languages and new regional fonts within Edits. Unveiled at the ‘House of Instagram’ event in Mumbai, the platform confirmed that Meta AI voice translations for reels will soon support Bengali, Tamil, Telugu, Kannada and Marathi. The tool … Read more
Swiggy, in collaboration with Kearney, has released the 2025 edition of its annual How India Eats report, offering a detailed look at India’s evolving food habits and the outlook for the country’s fast-expanding food services sector. The report projects that India’s food services market will surpass USD 125 billion by 2030, driven primarily by rapid growth in … Read more
Times Network has announced the global rollout of Pickleball Now, the world’s first dedicated pickleball TV channel available on CTV and digital platforms. Designed to deliver an immersive experience of the fast-growing sport, the channel features live international tournaments, curated highlights, exclusive interviews, analysis, behind-the-scenes content, player stories, and global pickleball news. The channel has already … Read more
BBDO India has emerged as the sole Indian winner at the 2025 Clio Sports Awards, securing two international honours for its ‘Feet of Glory’ campaign crafted for the Tata Ultra Marathon. The work earned a Silver in the Experience/Activation category and a Bronze in Social Good. The Clio Awards are globally recognised for celebrating excellence … Read more
Bisleri International has entered a major two-year partnership with the Tata Women’s Premier League (WPL), securing its position as the Official Beverage Partner for the 2026 and 2027 editions of the tournament. Since its inception in 2023, the Tata WPL has accelerated the growth and visibility of women’s cricket in India, drawing global talent and … Read more
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