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KISNA Diamond and Gold Jewellery has launched its new campaign, “Khushi Ke Har Pal Ke Liye, KISNA,” featuring Shahid Kapoor and Mira Rajput Kapoor. The film captures their natural chemistry and positions diamonds as meaningful companions for everyday joy-not just milestone celebrations. The campaign follows the brand’s announcement of the couple as new ambassadors and … Read more
Orient Electric Limited, part of the USD 3 billion C.K. Birla Group, has revived its winter campaign, “Fatt Se Garam,” through a new digital film featuring brand ambassador MS Dhoni. The campaign taps into the mindset of modern consumers who prioritize speed and convenience-especially in a world shaped by instant deliveries and quick commerce. The … Read more
The News Broadcasters Federation (NBF), India’s largest accredited network of broadcasters, has officially announced its transition into the News Broadcasters & Digital Media Federation (NBDF). The decision was finalized during its Annual Meeting held in Delhi NCR and reflects the changing landscape of India’s media ecosystem, where digital and broadcast platforms increasingly overlap. The organisation’s … Read more
D’YAVOL X, the luxury fashion brand founded by Shah Rukh Khan, Aryan Khan, Bunty Singh, and Leti Blagoeva, has expanded its portfolio with the launch of its first luxury eyewear collection. Marking the milestone, the brand unveiled a cinematic campaign film titled Step Into The Light, featuring Shah Rukh Khan as the face of the … Read more
Tata Motors Passenger Vehicles Ltd. has announced a thrilling new partnership with Red Bull India, marking the start of a high-energy series that blends engineering excellence with extreme sports. The collaboration aims to bring together Tata’s cutting-edge vehicles and Red Bull’s world-class athletes, creating content and stunts that push boundaries of performance, capability, and innovation. … Read more
Bowlers, the affordable premium dog nutrition brand from Allana Pet Solutions, has released a playful yet impactful new campaign titled ‘Alex to the Rescue’. The film takes a creative leap by placing the brand mascot-Alex-at the Centre of the action, even overshadowing cricket icon Shubman Gill in a surprising twist. The story unfolds in a … Read more
Nodwin Gaming International Pte. Ltd., a key name in the esports and youth entertainment sector, has officially halted further financial support to its majority-owned subsidiary, Freaks 4U Gaming GmbH. The decision comes after prolonged attempts to stabilize the subsidiary’s operations, which ultimately failed to generate the expected financial recovery. Over the past few years, Nodwin … Read more
Mumbai: Organic Tattva, the organic food brand, has launched a heartwarming campaign highlighting biryani as more than just a meal—it’s a celebration of family, tradition, and togetherness. The campaign underscores the brand’s premium range of organic rice, designed to elevate every biryani experience with purity, flavor, and authenticity. Across India, biryani is a cultural touchstone, … Read more
Bengaluru: KRAFTON India’s groundbreaking campaign, “The Great In-Game Wedding,” has made waves at the One Show Asia 2025 Awards, securing 2 Silver, 1 Bronze, and 4 Merit honors. The recognition positions BGMI as one of India’s top-performing brands at this year’s prestigious creative festival. A first-of-its-kind activation in Indian gaming, the campaign transformed BGMI into … Read more
In a bold and visually striking move, Ethnix by Raymond and Shaadi.com have collaborated to create one of the year’s most talked-about outdoor brand moments in Mumbai. Conceptualized and executed by MOMS Outdoor, the 40×20 ft installation cleverly brings together two separate brand identities into a single cohesive narrative, symbolizing the idea of “tying the … Read more
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