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OnePlus India has introduced ‘The Edge of Time’, a four-part short film series celebrating fading crafts, cultures, and artistic legacies. The project brings together four influential creators — Masaba Gupta, Ranveer Brar, Shaaz Jung, and Shakti Mohan — each exploring a unique narrative captured professionally on the OnePlus 15 with Dolby Vision. The campaign showcases … Read more
EUME has appointed actor Ishaan Khatter as its new brand ambassador, marking a strategic evolution from a travel accessory label to a broader lifestyle identity. The collaboration represents more than endorsement-it communicates the brand’s renewed philosophy of motion, expression, and utility-driven style. The partnership is built on a shared belief that movement is not just … Read more
Lotus Derma Botanics has launched its first-ever campaign for its Blemish Free Face Wash, marking a milestone for the brand in large-scale communication for acne-mark and pigmentation care. The campaign will be visible across TV, OTT, digital platforms, and social media, reflecting the brand’s push into broader public engagement. The initiative is rooted in a … Read more
Tilaknagar Industries (TI) has officially completed its landmark acquisition of Imperial Blue (IB) from Pernod Ricard India in a ₹3,442-crore slump sale-one of the largest transactions ever in the Indian alco-bev sector. The deal positions TI to rapidly scale its presence and build a pan-India IMFL powerhouse, with a deferred €28 million payment due in … Read more
The global advertising industry faces a defining moment today as the leadership structure of the newly merged Omnicom–IPG group is announced. With a combined revenue exceeding $25 billion and a new NYSE identity under ticker OMC, the entity marks one of the biggest consolidations in advertising history. For India-one of the world’s fastest-growing ad markets-the … Read more
Influencers have become central to how brands communicate, build trust, and drive purchases across India. The recent MRSI Wednesday Webinar titled “Attention to Action: How Influencers Shape Consumer Behaviour” highlighted how influencer marketing is evolving from a campaign tactic to a long-term strategic ecosystem. Experts from KlugKlug, GroupM WPP-Goat Agency India, and Hansa Research revealed … Read more
Airtel and Prime Video India have introduced a breakthrough integration inside the narrative of The Family Man, marking one of the first in-world OTT brand placements in India. Rather than appearing as a conventional sponsor, Airtel becomes part of the storyline, subtly woven into the unfolding tension surrounding protagonist Srikant Tiwari. Developed in collaboration with … Read more
KISNA Diamond and Gold Jewellery has launched its new campaign, “Khushi Ke Har Pal Ke Liye, KISNA,” featuring Shahid Kapoor and Mira Rajput Kapoor. The film captures their natural chemistry and positions diamonds as meaningful companions for everyday joy-not just milestone celebrations. The campaign follows the brand’s announcement of the couple as new ambassadors and … Read more
Orient Electric Limited, part of the USD 3 billion C.K. Birla Group, has revived its winter campaign, “Fatt Se Garam,” through a new digital film featuring brand ambassador MS Dhoni. The campaign taps into the mindset of modern consumers who prioritize speed and convenience-especially in a world shaped by instant deliveries and quick commerce. The … Read more
The News Broadcasters Federation (NBF), India’s largest accredited network of broadcasters, has officially announced its transition into the News Broadcasters & Digital Media Federation (NBDF). The decision was finalized during its Annual Meeting held in Delhi NCR and reflects the changing landscape of India’s media ecosystem, where digital and broadcast platforms increasingly overlap. The organisation’s … Read more
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