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Plush, the women’s wellness brand, has teamed up with Swiggy’s Instamart to launch a campaign promoting its new Seamless Period Panty-a disposable, undie-style solution aimed at replacing bulky and makeshift period fixes. The ad film captures a relatable moment: an older sister improvising with layers of pads for leak protection, only to be interrupted by her … Read more
Tic Tac, the Ferrero Group’s iconic confectionery brand, has launched its latest digital campaign, “Refresh Your Vibe,”in collaboration with music producer and influencer Yashraj Mukhate. The initiative invites music enthusiasts nationwide to celebrate creativity and self-expression through an interactive music challenge. Campaign Highlights Brand Insight Zoher Kapuswala, Marketing Head – Pills & Gums, Ferrero India, shared: “With … Read more
Promotes Epic Savers deal: 9 pieces of crispy chicken for just ₹299 KFC India has rolled out a new campaign with a quirky twist, introducing a character named Beauty – a bold, dramatic queen on a journey to find her ideal match. Guided by her supportive father, Beauty lays out a list of expectations: someone who smells … Read more
Italian confectionery giant Ferrero, known for Nutella and Kinder, has agreed to acquire WK Kellogg Co., a U.S.-based cereal specialist, for approximately $3.1 billion – or $23 per share, representing a 31–40% premium depending on the market reference. Deal Overview & Strategic Fit Leadership Perspectives Giovanni Ferrero, Executive Chairman: “This is more than just an acquisition – it brings two legacies together. It’s a key … Read more
Step aside real weddings-fake weddings are the hottest new party trend in Indian metros, offering a full-fledged shaadi experience without the couple, ceremony, or drama. What Are Fake Weddings? Locations & Pricing Why It Works Mixed Reactions Opinions online are divided-some only call it a fun escape, while others critique it for diluting a sacred institution . … Read more
Series draws brands eager for edge-of-seat engagement JioHotstar’s upcoming original series Special Ops 2, set to stream on July 18, has already onboarded 14 major sponsors across categories like automotive, tech, finance, FMCG, QSR, personal care, luxury, and building materials—underscoring the show’s strong brand draw even before premiere. Sponsor Line-up Confirmed sponsors include: This diverse mix reflects confidence … Read more
Amarendra Saxena has stepped down from Flipkart after a decade-long journey, most recently serving as Director and Business Head – IoT Devices. Since joining as a management trainee in 2015, he has held key roles across mobiles, events, promotions, and customer retention. With deep expertise in e-commerce strategy, alliances, and category management, Saxena announced his … Read more
Neha Rao, Vice President – Marketing at Bikaji Foods International Ltd, is a dynamic marketing leader with over 15 years of experience across FMCG and media. Since joining Bikaji three years ago, she has spearheaded the brand’s evolution through high-impact 360° campaigns—including the IPO-supporting “Amitji loves Bikaji” and the innovative “Bikaji Khao London Jao” offering assured … Read more
Hindustan Unilever Limited (HUL) has announced the appointment of Priya Nair as CEO and Managing Director, effective August 1, 2025. Currently President, Beauty & Wellbeing at Unilever, Nair brings nearly three decades of experience across sales, marketing, and global leadership roles. She will also join the HUL Board and remain part of the Unilever Leadership … Read more
Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, Sugar Cosmetics has completed a decade of transforming India’s beauty landscape-from a trailblazing D2C startup to an omni‑channel powerhouse. 10 Years of Growth & Innovation What began with ₹599 crayon lipsticks crafted for Indian skin tones has grown into a high-performing brand offering over 550 SKUs, including eyeliners, foundations and vegan products-all cruelty-free … Read more
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