Newsroom 
YES BANK has introduced a new financial awareness initiative titled ‘Score Kya Hua?’, designed to educate consumers about the importance of maintaining a healthy credit score. Launched under the bank’s CSR commitment, the campaign focuses on enhancing financial confidence and helping individuals make informed credit decisions. A key component of the initiative is a dedicated … Read more
Dabur India has launched a new campaign promoting its Systematic Immunity Plan (S.I.P.) alongside Dabur Chyawanprash, aiming to encourage consumers to adopt immunity as a daily habit rather than a reactive response. The plan focuses on four pillars: balanced nutrition, regular exercise, daily consumption of two spoons of Chyawanprash, and access to a digital Immunity … Read more
Momentus Digital has announced the launch of MoAI, an agentic AI platform built to modernize digital advertising workflows by streamlining creative production, campaign management, and performance optimization across platforms such as Google Ads, Meta, and other DSPs. Designed as an all-in-one automation and intelligence system, MoAI enables marketers to consolidate multiple operational steps into a … Read more
The Good Bowl, Rebel Foods’ fusion-led brand, has unveiled a new nationwide campaign titled ‘The Big Fat Fusion of Flavours’, celebrating India’s wedding season with themed experiences, offers, and interactive consumer touchpoints. The campaign is live from 25th to 30th November across EatSure, Swiggy, and Zomato, positioning the brand’s fusion bowls as a playful couple … Read more
SW Network has strengthened its creative portfolio with a significant win – securing the digital creative mandate for FILA and the mainline creative responsibilities for Foot Locker under Metro Brands Ltd., one of India’s most established footwear retail groups. The partnership underscores the agency’s expanding influence in the fashion and lifestyle category. Metro Brands Ltd., … Read more
Fortune, the flagship brand of AWL Agri Business (formerly Adani Wilmar), has completed 25 years – a milestone that arrives alongside a strategic leadership transition and renewed growth plans in India’s packaged food sector. Introduced in 1999 as an edible oils brand, Fortune has since expanded into categories including atta, rice, pulses, besan, soya-based products, … Read more
Snapchat has rolled out its first-ever India-focused brand campaign titled ‘Say It In a Snap’, designed to celebrate the expressive, visual-first communication style of Gen Z users. The campaign spotlights how this generation relies on visuals-rather than long texts-to share emotions, humor, ideas, and cultural moments. Centered around three audiences – users, creators, and advertisers … Read more
Omnicom Group and Interpublic Group (IPG) have officially crossed the final regulatory hurdle, securing unconditional approval from the European Commission and moving ahead with their $13-billion all-stock merger – first announced in December 2024. The deal marks one of the most significant consolidations in advertising history, reshaping the competitive structure of the sector. The merger … Read more
As the final season of Stranger Things approaches, Netflix and Instamart have teamed up to launch InstaStrange, a limited-edition gesture-controlled store that lets fans browse and shop merchandise using hand movements. The initiative brings the show’s iconic telekinesis theme into a unique digital shopping experience. The campaign features a digital video showcasing creators like Sahil … Read more
LoveChild Masaba has unveiled its latest wedding film, “Meri Marzi,” a stirring celebration of the modern bride who values individuality, emotional depth, and unapologetic self-expression. Directed by Neena Gupta and featuring Masaba Gupta, the film offers a fresh, intimate perspective on bridal beauty – one that moves beyond convention to honour personal choice and identity. … Read more
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