Facebook Instagram Linkedin
×

Newsroom

DoubleVerify: 95% of marketers say ads placed alongside sports, entertainment and other “soft” news are suitable

by

DoubleVerify (DV), a global software platform for media quality verification and ad performance optimization, has released new research indicating strengthened confidence in news advertising. Surveying 1,970 marketers worldwide, the company found that 60% believe advertising within news environments performs better than their campaign baselines. The study positions news as a high-performing and cost-efficient channel, echoing … Read more

Mobavenue AI Tech clears ₹100 crore fundraise for tech enhancement and global growth

by

Mobavenue AI Tech Limited (formerly Lucent Industries Limited), an AI-driven technology platform supporting digital growth for businesses, has announced that its Board of Directors has approved a capital raise of approximately ₹100 crore* through a preferential allotment of 9,19,117 equity shares. The proposal, cleared on November 21, 2025, awaits shareholder and regulatory approval. This infusion … Read more

Asian Paints colours Mumbai’s Sea Link to celebrate landmark BCCI partnership

by

Asian Paints illuminated the Bandra-Worli Sea Link in a striking, multi-hued display to commemorate its new association as the Official Colour Partner of the Board of Control for Cricket in India (BCCI) for India’s Home Cricket. Video Link: https://www.youtube.com/watch?v=D_8vYfVNJn8 In a first for the paints and décor category, the Sea Link was transformed with a … Read more

Google Pixel recreates ‘Love Actually’ for the holidays

by

The campaign is conceived by WPP Media Futures Group. Google and WPP Media Futures Group have reunited Martine McCutcheon and Thomas Brodie-Sangster to revive and reimagine memorable moments from Love Actually, the beloved holiday classic, in a new campaign highlighting the Google Pixel’s filmmaking capabilities. From the charming lobster costume to the unforgettable drum solo, the … Read more

Go Colors teams up with Prajakta Koli for new youth-focused bottomwear range

by

McCann Worldgroup India leads the campaign as the MostlySane Collection introduces fresh styles for young shoppers, reflecting a shift toward modern casual fashion. Video Link: https://www.instagram.com/reel/DRRz-LaiGXr/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Go Colors has launched the MostlySane Collection, a new bottomwear line crafted in collaboration with digital creator and actor Prajakta Koli. The range is aimed at younger consumers who … Read more

Prime Video Teams with WPP OpenDoor for Creative Launch of The Family Man S3

by

Prime Video, in collaboration with WPP OpenDoor, rolled out an innovative multi-platform campaign to mark the launch of The Family Man Season 3. Running from 21 to 24 November, the campaign spanned television, digital, and quick-commerce platforms, delivering an immersive and cohesive viewer experience. A standout initiative was a category-first integration with Zepto. For the … Read more

Laqshya Media Group Expands Horizon with New Vertical: Laqshya StoryWorks

by

Laqshya Media Group has introduced a new content vertical named Laqshya StoryWorks, strengthening its growth strategy in branded storytelling, original IP, and digital-first content creation. The new unit reflects the evolving needs of modern brands that are increasingly investing in long-form and multi-platform storytelling to build stronger consumer connections. Laqshya StoryWorks will focus on fiction, … Read more

FYERS Unveils ‘Born to Trade’ Campaign, Spotlighting Mindset Over Mechanism

by

FYERS has launched its new brand campaign, ‘Born to Trade,’ shifting the spotlight from platform features to the instincts and mindset that shape successful traders. Instead of focusing on charts, tools or app functions, the campaign explores what makes trading more than just a profession – a natural inclination. At the heart of the initiative … Read more

MS Dhoni Leads Arth by Emcure’s New Mission: ‘Invest in Iron’ for Better Everyday Energy

by

Arth by Emcure has unveiled its latest initiative, ‘Invest in Iron,’ with cricket icon MS Dhoni as the face of the campaign. The launch coincides with World Iron Deficiency Day and shines a spotlight on one of India’s most overlooked health concerns – anemia. The campaign focuses on a simple but powerful message: fatigue isn’t … Read more

Gowardhan Ghee Partners with KBC Season 17 to Champion Community Support and Shared Values

by

Gowardhan Ghee, the flagship brand of Parag Milk Foods, has partnered with Sony Entertainment Television’s Kaun Banega Crorepati Season 17 as a co-powered-by associate. The association extends beyond screen-level branding, evolving into a purpose-driven collaboration aimed at supporting communities across India. As part of the initiative, Gowardhan Ghee has distributed over 1,500 litres of ghee, … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault