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Excellent Publicity launches integrated AI-driven advertising platform

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Excellent Publicity has unveiled ExcellentPublicity.ai, an AI-led advertising platform designed to streamline how brands plan, create and execute campaigns. Positioned as an all-in-one workspace, the platform brings together strategy, content creation, media planning, budgeting, execution and reporting-targeting everyone from startups to established enterprises. Built on insights from over 14 years of data across 3,00,000+ campaigns, the … Read more

Madison Media wins integrated media mandate for Navi

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Madison Media has secured the integrated media mandate for Navi, following a competitive multi-agency pitch. The account will be handled out of Madison’s Bengaluru office and spans the full media spectrum – including offline, digital, out-of-home and activation duties. Navi Limited, founded in 2018, is a tech-driven financial services company offering lending, payments, insurance and … Read more

SF Communications debuts boutique agency for customised marketing and digital services in India & the Middle East

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SF Communications, a newly launched boutique communication and creative solutions agency, has officially begun operations with a focus on delivering tailored, purpose-led marketing services. Rooted in the belief that every brand carries its own story and distinct pulse, the agency aims to craft communication that reflects clarity, creativity and cultural relevance. With an operational presence … Read more

MyFitness Turns Peanut Butter into a Family Star with Its Playful ‘Bas Taste Hi Kiya Tha’ Campaign

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MyFitness by BRND.ME has rolled out a vibrant new campaign, ‘Bas Taste Hi Kiya Tha’, marking a major shift from its fitness-focused positioning to a warm, family-centric identity. Launched on 24 November 2025, the campaign reframes MyFitness Peanut Butter as “Har Family ki Health ka Tasty Partner”, expanding its appeal across Indian households. Set in … Read more

boAt Amplifies India’s First AI Music Band as Trilok Steps Into the Real World

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In a breakthrough moment for India’s creative-tech landscape, Collective Media Network has brought Trilok-the spiritual AI-powered music band-out of the digital universe and into live-action reality. Known so far only through virtual performances, the band has made its physical debut with the music video “Shiv Kailasho Ke Vasi,” marking a major leap in AI-driven artistic … Read more

Akshay Kumar Leads Fortune’s New Campaign Celebrating India’s Culture of Caring Through Everyday Health

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Fortune Refined Soybean Oil, India’s leading soybean oil brand from AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has launched a warm and culturally rooted health-first campaign featuring Bollywood icon Akshay Kumar. The film draws inspiration from a familiar Indian habit – checking in on each other’s well-being during everyday conversations – to show how … Read more

Razorpay Unveils “Get Paid, Not Played” to Fix India’s Cross-Border Payment Pain Points

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Razorpay, India’s leading full-stack payments and banking platform, has launched its latest campaign “Get Paid, Not Played”, spotlighting the widespread friction, hidden costs, and operational hurdles Indian businesses face while receiving international payments. The campaign addresses a core challenge impacting global ecommerce exporters, SaaS companies, freelancers, and digital agencies – the gap between India’s booming … Read more

Kalli Purie Opens Sahitya Aaj Tak 2025, Says Literature Holds Life’s Fragile Threads Together

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At the inauguration of the 8th edition of Sahitya Aaj Tak in Delhi, Kalli Purie – Vice Chairperson and Executive Editor-in-Chief of the India Today Group – delivered a moving reflection on how literature strengthens human connections amid life’s unpredictability. Addressing an audience filled with leading figures from literature, art, and music, Purie emphasised that … Read more

DAAWAT Ignites ‘Only Rice November’ Movement to Champion Mindful Basmati Eating

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LT Foods’ flagship brand DAAWAT has launched a nationwide movement called ‘Rice Your Awareness’, aiming to reshape how Indians perceive and consume rice-especially Basmati. The four-week initiative puts the spotlight on rice as a nutrient-rich, energy-sustaining staple rather than a food to be avoided, encouraging a healthier and more informed relationship with everyday eating. At … Read more

Perplexity Debuts Comet Browser on Android, Bringing Smarter, Cleaner Mobile Browsing

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Perplexity has officially launched its AI-driven Comet browser for Android, taking its desktop-first innovation into the mobile world. After gaining traction earlier this year for automation, summarisation, and seamless AI assistance, Comet is now redesigned from the ground up for smartphones – not simply ported over. Unlike traditional mobile browsers, Comet embeds Perplexity’s AI assistant … Read more

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