Newsroom 
Burger Singh, India’s largest homegrown burger chain, entered Bengaluru with a high-impact citywide activation-The Big Singh Feast-distributing more than 3,300 free meals in a single day. The launch drew over 15,000 registrations and massive queues across its Sarjapur, HSR Layout and BTM Layout outlets, prompting marketers to compare the frenzy to blockbuster film releases and major tech … Read more
TRENDS has partnered with Mirchi, India’s leading multi-format music and entertainment network, to launch a nationwide wedding season campaign titled ‘Tumne Maari Entry’. Departing from the usual bride-centric narrative, the initiative spotlights wedding guests-inviting them to dress to impress, make a grand entry and enjoy their moment in the limelight. Running across 16 major markets including … Read more
Amagi Media Labs Limited, the Bengaluru-based SaaS provider that enables global media companies to deliver cloud-native video and streaming services, has received approval from the Securities and Exchange Board of India (SEBI) to proceed with its initial public offering (IPO). The regulatory clearance appeared in SEBI’s latest update on Monday, marking a key milestone for … Read more
Mumbai: Pro Kabaddi League (PKL), managed by Mashal Sports Pvt. Ltd in partnership with Jio Star, along with its long-standing digital partner Sportz Interactive, has celebrated a significant digital milestone-the receipt of YouTube’s prestigious Golden Play Button after surpassing one million subscribers. This achievement comes on the heels of the successful completion of PKL Season … Read more
Kellanova (formerly Kellogg Company) has unveiled its latest digital film for Kellogg’s Muesli, bringing the iconic mother–daughter duo Tanuja and Kajol together on screen for the first time. The campaign emphasizes the nourishing, multi-ingredient richness of Kellogg’s Muesli 12-in-1 Power Breakfast, highlighting its appeal across generations. At the core of the film is Kellogg’s 12-in-1 … Read more
JioStar and Nielsen have unveiled a detailed Cross-Screen Measurement Study analyzing how viewers engaged with TATA IPL 2025 across Linear TV, Connected TV (CTV), and mobile platforms. Covering campaigns from five major brands across categories such as automobiles, consumer durables, carbonated beverages, fintech, and FMCG, the study aimed to decode cross-platform behaviour and quantify true … Read more
Magicpin has entered into a strategic partnership with Rapido in an effort to introduce stronger competition in India’s food delivery market, long dominated by Zomato and Swiggy. As reported by PTI, the collaboration will integrate Magicpin’s extensive restaurant network with Ownly, Rapido’s food delivery platform launched in August. The move gives Rapido a fast-track route … Read more
Zee Entertainment Enterprises Ltd. has officially stepped into the children’s entertainment space with the launch of ‘KidZ’ on Zee5 – a dedicated digital zone designed to blend learning and fun for young viewers. Announced on November 24, 2025, the new vertical aims to create a safe, immersive environment for kids while expanding Zee5’s overall content … Read more
KFC India has dropped a fresh campaign featuring Bollywood’s legendary comedian Johny Lever – and the film is all about celebrating “range”. With his signature humour and rapid-fire character switches, Johny takes viewers through the delicious spread of the new Great KFC Feastival Menu, where every item is priced at a flat ₹299. The film … Read more
India has taken a major step toward shaping the future of responsible Artificial Intelligence with the launch of the Artificial Intelligence Association of India (AIAI) – the country’s first dedicated industry body committed to advancing ethical, innovative, and culturally aligned AI adoption. The organisation will soon announce its Governing Board, which will include prominent corporates and industry … Read more
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