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Snitch isn’t just scaling — it’s shapeshifting. What began as a digital-first fashion disruptor is now rewriting its identity around retail, culture, and street-level presence. Fresh off a Rs 340 crore Series B raise, the brand has already hit a Rs 900 crore run rate and now aims to more than double it to Rs … Read more
Myntra M-Now celebrated its first anniversary with an unconventional, high-impact activation that blurred the boundaries between advertising and experiential marketing. In partnership with creative agency Sociowash, the brand unveiled India’s first fully edible billboard – a six-foot installation placed at Maxus Mall, Borivali – instantly sparking intrigue and viral buzz. Inspired by the globally popular … Read more
Libas has rolled out the second edition of its wedding-season property, Saj Dhaj Ke – Season 2, bringing renewed focus to curated festive fashion and an enhanced shopping experience across both retail and digital channels. Video link: https://www.instagram.com/reel/DRR0GdPjJzx/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== This year’s campaign builds on the momentum of its predecessor, spotlighting Libas’ expanded festive and wedding-wear collections. Stores … Read more
NIVEA India has unveiled a new digital campaign spotlighting its hyaluronic-acid infused Body Milk, positioning long-lasting hydration as an everyday essential rather than an occasional step. The film adopts a pop-culture-forward format, tapping into the content styles young audiences already consume, with actor Rohit Saraf leading the narrative in a playful, conversational tone. Video Link: … Read more
WPP Media has strengthened its long-standing partnership with Henkel Consumer Brands after winning a consolidated media mandate across Europe. With this expanded scope, the agency will now lead media duties for Persil, Perwoll, Bref, Schwarzkopf and Syoss across 30 European markets – significantly widening its remit from the 17 markets awarded in late 2024. The … Read more
DP World has announced rising Indian batting star Abhishek Sharma as the newest face of its global brand ambassador lineup. With this association, Sharma joins an elite group of sports icons already linked with the logistics major, including Sachin Tendulkar and professional golfer Tommy Fleetwood. The partnership follows a landmark year for the young cricketer. … Read more
Twenty-six major e-commerce and digital service platforms – including Zepto, BigBasket, Zomato, Swiggy, Flipkart and MakeMyTrip – have formally declared compliance with the government’s 2023 guidelines aimed at eliminating dark patterns in user interfaces. The Department of Consumer Affairs announced that these companies have voluntarily submitted self-declaration letters, confirming that their platforms no longer deploy manipulative … Read more
WhatsApp for iPhone is preparing to introduce multi-account support – a feature users have been requesting for years and one that arrived on Android in late 2023. As reported by WABetaInfo, the messaging platform has begun testing the capability through a new TestFlight beta update, allowing select iOS users to run more than one WhatsApp … Read more
Tata CLiQ Luxury has unveiled its new Black Friday campaign with Twinkle Khanna taking centre stage as the founder and headmistress of a fictional academy, Twinkle’s School of Unexpected Lessons. The film leans into a playful classroom setting to reimagine the frenzy of Black Friday shopping through witty observation and Khanna’s signature deadpan charm. Video Link: … Read more
From its very first store in 2012 to celebrating its 500th café today, Starbucks India has woven a remarkable story of growth, connection, and community. The journey began in October 2012, when Tata Starbucks-formed as a 50:50 joint venture between Starbucks Corporation and Tata Consumer Products-opened its inaugural store at the historic Elphinstone Building in … Read more
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