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The Advertising Club Trivandrum hosted a special edition of its Living Room Session to honour the creative legacy of Piyush Pandey, whose work has shaped the trajectory of Indian advertising for over three decades. The gathering brought together professionals, students and brand leaders for an evening of reflection and storytelling. The session was moderated by … Read more
Zomato CEO Deepinder Goyal has addressed the speculation surrounding a small device spotted on his right temple, days after he publicly shared his “Gravity Aging Hypothesis.” The timing of the photo led many to wonder whether the gadget was connected to his claims that gravity reduces blood flow to the brain, accelerating aging. In his … Read more
GATSBY has unveiled its latest global relaunch with a campaign helmed by BC Web Wise, positioning the brand as a simple, fast, and effective grooming solution for young men. Built around the #GottaGroove platform, the campaign targets college-going and early-career consumers who prioritise ease and efficiency in their daily styling routines. Video Link: https://www.youtube.com/watch?v=bPhOQdTqB_k Rooted … Read more
Asianetnews.com is set to host the India H.O.G. Rally 2025 in Goa, marking the platform’s entry into large-scale experiential event properties. The event will take place on December 19 and 20 at Morjim Beach, bringing together Harley-Davidson owners and riding enthusiasts from across the country. The two-day rally is centred around group rides, community interactions, … Read more
WhatsApp has unveiled one of its most ambitious and emotionally resonant films for rural India- a nine-minute narrative that highlights the role of Voice and Video Notes in nurturing connection. Conceptualised by ad agency Fundamental, Baatan Hi Baatan Mein is set in north-central Madhya Pradesh and draws inspiration from the lives of millions of migrant workers who … Read more
Sony LIV has announced a new distribution partnership with YouTube TV and YouTube Primetime Channels, enabling viewers across the United States, United Kingdom, France, Germany, and Australia to subscribe to the service directly within YouTube’s platform. The collaboration strengthens Sony LIV’s global footprint and brings its premium library to audiences already engaged with YouTube for … Read more
PetFresh Kitchen, a fast-growing brand offering freshly cooked, human-grade meals for pets, has appointed Team Pumpkin to lead its performance marketing and digital growth efforts across India. The partnership aims to amplify the brand’s visibility and expand its reach among pet parents seeking healthier, real-food alternatives for their pets. Under the mandate, Team Pumpkin will … Read more
Sudeep Kumar, a seasoned media professional with over 25 years at The Mathrubhumi Group, has been elevated to Vice President – Media Solutions. In his new role, he will spearhead revenue monetisation for the group’s print and events verticals. With deep expertise in sales, marketing, and channel development across print, TV, radio, and digital, Sudeep … Read more
Publicis Media India has launched Spark Foundry India, a new full-funnel media agency built on an AI- and data-led model to seamlessly integrate brand building, performance, and commerce. Niti Kumar, formerly Chief Growth Officer, has been appointed CEO and will steer the agency’s growth and future-focused positioning. As part of the leadership reshuffle, Ravi Bhaya … Read more
Big career leap for Richa Parekh, who steps into the role of Senior Marketing Director at JioHotstar. With a strong track record across digital marketing, performance strategy, and brand growth, Richa now takes charge of steering JioHotstar’s marketing vision, driving innovation, and amplifying the platform’s impact in India’s dynamic streaming landscape.
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