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Tata Motors Passenger Vehicles has showcased the production-ready Tata Sierra at the Sierra Brand Day, marking the revival of one of India’s most iconic SUVs. Re-envisioned for a new generation, the new Sierra preserves its timeless silhouette and spirit of adventure while introducing contemporary design and technology. The SUV will be formally launched on 25 … Read more
Yudhvir Mor has joined Bennett Coleman & Co. Ltd. (The Times of India) as Chief Product & Technology Officer. He will spearhead digital innovation, AI integration, and the modernization of core systems to strengthen BCCL’s editorial, consumer, and brand experiences. Mor previously served as Chief Product & Technology Officer at HT Media and has held … Read more
JSW MG Motor India has announced its partnership with pickleball athlete Monica Menon, further reinforcing the brand’s focus on promoting emerging sports and celebrating women achievers who embody passion, discipline and progress. The collaboration aligns with MG’s vision of supporting dynamic talent and reflects the spirit of agility and innovation that defines both pickleball-one of … Read more
Havas CEO Yannick Bolloré has dismissed speculation that the French advertising group is engaged in discussions with WPP, following a series of global media reports suggesting a potential deal between the two companies. In a memo addressed to employees, Bolloré clarified the situation, stating, “Given the recent press coverage. and the questions we’ve received from … Read more
The Adani Group, India’s largest and fastest-growing integrated infrastructure conglomerate, has unveiled its latest brand film, “Aapke Safar Ke Humsafar,” as part of the Group’s widely recognised #HumKarkeDikhateHain initiative. The film reinforces Adani Airports’ commitment to delivering world-class service while highlighting the human connections that elevate every traveller’s experience. Video Link: https://www.youtube.com/watch?v=0NYM1ZTCK14 Continuing the narrative-led approach of … Read more
At the YouTube Impact Summit, the platform announced a suite of AI-powered tools, new safety features, and collaborations with leading Indian institutions, underscoring its long-term commitment to the country’s creator and knowledge economy. The event also showcased updated economic impact findings from Oxford Economics, which estimated that YouTube contributed over ₹16,000 crore to India’s GDP … Read more
Protein snack brand SuperYou has announced that it has crossed ₹150 crore in annual recurring revenue as it marks its first year of operations this November. The brand now aims to scale rapidly and become a ₹1,000 crore business within the next two to three years. SuperYou has built a strong footprint across more than … Read more
Airbnb has rolled out a new campaign film featuring Orhan Awatramani (Orry) and film producer Boney Kapoor, using a light, humorous narrative set in Goa to reinforce the platform’s message around seamless, host-driven travel experiences. The reel, released on Orry’s Instagram in collaboration with Kapoor and Airbnb, opens with Kapoor arriving in Goa for what … Read more
As India steps into the heart of wedding season, homes everywhere are buzzing with family gatherings, last-minute prep and decorative touch-ups. Tapping into this familiar frenzy, Fenesta, India’s leading windows and doors brand, has launched a new set of ad films under its ongoing ‘Fine. Finer. Fenesta’ campaign. The films highlight a common household irritation-dust … Read more
Global Sports Pickleball (GSPB), the organisation spearheading the rise of pickleball in India, has announced a major broadcast partnership with Zee5 for the Global Sports Pickleball League & Grand Slam 2025. The tournament, scheduled from December 16 to 23 at the Andheri Sports Complex in Mumbai, will be streamed live on Zee5 and broadcast on … Read more
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