Facebook Instagram Linkedin
×

Newsroom

WinZO partners with Balaji Telefilms to build India’s first transmedia microdrama universe

by

WinZO, India’s largest interactive entertainment platform with a user base of 250 million, has entered into an exclusive partnership with Balaji Telefilms to create the country’s first transmedia universe-an integrated ecosystem where microdramas, games, characters, and audio experiences coexist seamlessly across formats. The partnership follows the rapid rise of WinZO’s microdrama platform, ZO TV, which … Read more

Sun TV Network posts 30% revenue surge in Q2 FY26, cricket portfolio fuels growth

by

Sun TV Network delivered a strong performance in the September quarter of FY26, reporting a sharp increase in revenues driven by its expanding cricket franchise assets and higher operating income. However, rising expenses and increased depreciation weighed on overall profitability. The broadcaster’s consolidated revenue for Q2 FY26 climbed 30% to ₹1,440 crore, up from ₹1,107 … Read more

Publicis Media India unveils Spark Foundry; appoints Niti Kumar as CEO

by

Publicis Media India has expanded its media portfolio with the launch of Spark Foundry India, introduced at a time when the network is experiencing sustained growth in the market. Spark Foundry India will function as a full-funnel media agency built on an AI- and data-led foundation, integrating brand building, performance marketing, and commerce. The agency’s … Read more

Snitch teams up with Sufi artist Bismil for “Keeping It Alive” campaign

by

SNITCH, one of India’s fastest-growing D2C menswear brands, has joined forces with renowned Sufi artist Bismil for its new campaign, Keeping It Alive. The collaboration celebrates shared values of persistence, passion, patience, and purpose – qualities that shape both artistic journeys and fashion craftsmanship. To mark the partnership, SNITCH has introduced a special apparel collection that … Read more

Marico Reports 19% Growth in A&P Spends in Q2 FY26

by

Revenue rises 31% YoY to ₹3,482 crore, driven by strong domestic and international performance. Marico has announced its Q2 FY26 financial results, reporting a 19% year-on-year increase in advertising and promotion (A&P) spends. The company continued to invest in brand building despite elevated input costs and margin pressures. Revenue from operations grew 31% YoY to … Read more

Google’s New Campaign Showcases the Transformative Power of AI Mode

by

Conceptualised by Tiger Telly, the advertising arm of Tiger Baby Google has partnered with Tiger Telly – the advertising division of Tiger Baby, the production house founded by filmmakers Zoya Akhtar and Reema Kagti – for a new campaign that highlights how Google’s AI mode enhances everyday search experiences with simplicity and intuition. The film … Read more

Dr. Willmar Schwabe’s Dizester appoints Hakuhodo.Wyng as creative agency

by

Hakuhodo.Wyng, the creative brand agency under Hakuhodo India, has secured the creative mandate for Dizester, the digestive health brand from Dr. Willmar Schwabe India, after a multi-agency pitch. As part of the partnership, the agency will lead end-to-end creative strategy and integrated communications for Dizester Herbal – a herbal digestive tonic – and Dizester Granules, … Read more

Delhivery’s Children’s Day campaign features kids interviewing its founders

by

Delhivery marked Children’s Day with a short film that reimagines the logistics sector through a child’s lens. The film, titled Unboxing Curiosity, brings together a group of children aged 3.5 to 10 as they visit the company’s office to interview founders Sahil Barua, Suraj Saharan, and Kapil Bharati. Video Link: https://www.youtube.com/watch?v=trqdp3S3Vm8 The conversation unfolds unscripted, allowing … Read more

Dove and Reebok launch ‘Reborn in My Kicks’ collaboration celebrating women’s resilience

by

Dove and Reebok have unveiled a limited-edition collection, Reborn in My Kicks, designed to honour women whose journeys reflect strength, rebuilding, and renewal. Drawing inspiration from Kintsugi – the Japanese art of repairing broken pottery with gold – the sneakers feature metallic seams and textured accents that symbolise healing and transformation. The collaboration extends Dove’s Reborn Stronger platform, … Read more

BookMyShow Live launches ‘Sicko Leave’ ahead of Travis Scott’s Mumbai show

by

Ahead of Travis Scott’s Mumbai performance on November 19 at the Mahalaxmi Racecourse, BookMyShow Live has launched Sicko Leave, a digital campaign inspired by the growing trend of humorous leave applications circulating among young Indians online. Video Link: https://www.instagram.com/reel/DQ_utDLjcmd/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign taps into a broader cultural shift where everyday communication-such as out-of-office notes and workplace leave … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault