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IndiaFirst Life reframes life insurance as emotional relief in new campaign

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IndiaFirst Life Insurance has unveiled a new campaign that redefines how consumers perceive life insurance- shifting the lens from long-term responsibility to immediate emotional reassurance. Conceptualised by The Womb, the campaign positions insurance as a tool that lightens the mental load of daily responsibilities rather than adding to it. Video Link: https://www.youtube.com/watch?v=pJIJsFJJNmE Subhankar Sengupta, chief … Read more

Volkswagen India takes you back to where every car lover’s story truly began, long before the first drive

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Every driver remembers their first car. But Volkswagen India’s latest Children’s Day campaign is a reminder that the real story begins much earlier, with that first drawing, the toy car collection, and those pretend races. In a heartwarming nod to childhood, Volkswagen asks a simple question: When does love for the drive begin? The brand’s … Read more

Dinamalar: Seven Decades of Trust, Truth and Transformation

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Since its founding in 1951 by T.V. Ramasubbaiyer in Thiruvananthapuram, Dinamalar has stood as a pillar of Tamil journalism – a newspaper born from the need to give Tamilians a voice and a platform for truth. What began as a modest publication championing the interests of Kanyakumari’s Tamil-speaking community has grown into one of Tamil Nadu’s most … Read more

CNBC-TV18 Hosts Second Edition of Global Leadership Summit in Mumbai

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CNBC-TV18 successfully concluded the second edition of its Global Leadership Summit on November 7 in Mumbai, convening influential voices from policy, business, finance, technology, and culture. Held under the banner The India Advantage, the summit explored how economic reforms, technological disruption, capital flows, and shifting geopolitical dynamics are shaping India’s next phase of growth. Opening the … Read more

BankBazaar Appoints House of Communication as its New PR Partner

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House of Communication, an integrated PR and communication advisory firm under the Mantra & Motion Communications group, has been appointed as the official public relations partner for BankBazaar.com, the co-branded credit card and digital finance platform. Under this mandate, House of Communication will lead BankBazaar’s PR strategy, drawing on its strengths in brand storytelling, media … Read more

SW Network deepens partnership with Fujifilm X India, expands mandate for data-led digital growth

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SW Growth Labs, the media and growth marketing arm of SW Network, has renewed and strengthened its long-standing partnership with Fujifilm X – the professional mirrorless camera lineup from Fujifilm. Under the expanded mandate, SW Growth Labs will continue to lead performance marketing and media strategy for the brand, with a focus on driving conversions, … Read more

Truecaller launches ‘ROI of Trust,’ a full-funnel measurement suite for brands reaching 310M Indian users

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Truecaller, the global leader in caller identification and spam protection with over 450 million active users worldwide, has introduced its first comprehensive Advertising Effectiveness Measurement Suite – ROI of Trust. Built for brands seeking verified, privacy-safe measurement, the suite quantifies advertising impact across attention, trust, and confidence among Truecaller’s 310 million monthly active users in India. … Read more

Mondelez Introduces Biscoff Cookies in India Through Partnership with Lotus Bakeries

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Mondelez International has officially launched Biscoff cookies in India through a strategic partnership with Belgium-based Lotus Bakeries, marking a major expansion into the country’s premium cookie segment. The collaboration represents a global first for Lotus Bakeries – allowing Biscoff to be produced locally outside Europe. Mondelez India will oversee manufacturing, marketing and distribution, leveraging its extensive network and strong … Read more

DDB Mudra & WARC Announce Strategy Portfolio Evening in Mumbai

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DDB Mudra Group has teamed up with WARC to launch Portfolio Evening: Strategy Edition, a first-of-its-kind event designed exclusively for emerging brand strategists. The inaugural edition will take place on November 26, 2025, in Mumbai, with registrations open until November 15 for professionals with up to five years of experience. The event aims to spotlight the rising importance of … Read more

redBus’ new Marathi campaign celebrates everyday travel culture in Maharashtra

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redBus has launched a new Maharashtra-focused campaign, ‘Majhi bus, manjhe redBus’, crafted to deepen its regional connect in the state-its largest bus-travel market. Infused with Marathi humour and rooted in familiar local settings, the films spotlight affordability, convenience and wide route availability. Video Link 1: https://www.youtube.com/watch?v=u06gETOJDQc Video Link 2: https://www.youtube.com/watch?v=GVpXIcvd08c The campaign introduces characters such as Shinde … Read more

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