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Nestlé USA to Eliminate Synthetic Food Colors by Mid-2026, Aligns with Industry-Wide Health Shift

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Over 90% of Nestlé USA’s portfolio is already free from artificial dyes. Nestlé USA has announced plans to remove all synthetic food colors from its product lineup by mid-2026, reinforcing its commitment to healthier formulations and aligning with a broader industry and regulatory shift. Currently, over 90% of Nestlé’s U.S. product categories are already free from synthetic dyes. The remaining products … Read more

MiQ Launches ‘Sigma’, AI-Powered Platform for Unified Programmatic Advertising

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Built in Bengaluru, Sigma aims to simplify and supercharge the programmatic ecosystem through AI and data integration. Global programmatic media company MiQ has unveiled ‘MiQ Sigma’, an AI-based platform designed to streamline and elevate the programmatic advertising landscape. Developed at MiQ’s Bengaluru-based Centre of Excellence (CoE), Sigma consolidates data, technology, and campaign workflows into a single, integrated system. The platform brings … Read more

YouTube to Restrict Live streaming for Users Under 16

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The platform moves to strengthen child safety amid growing concerns around minors in live broadcasts. YouTube has announced a significant policy update: beginning next month, users under the age of 16 will no longer be allowed to host livestreams on the platform. Additionally, streams featuring children without adult supervision may be removed. Though YouTube has not offered a detailed … Read more

Modicare Ltd. appoints Soma Maitra as Chief Operating Officer

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Modicare Ltd. has appointed Soma Maitra as Chief Operating Officer, announcing the move via LinkedIn. With over 25 years of experience across retail, FMCG, direct selling, and consulting, Maitra brings a strong track record from roles at Reliance Retail, Future Group, and Tupperware. In her new role, she will lead strategy, innovation, and execution across … Read more

Cantabil Partners with Zepto to Deliver Fashion in Minutes

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The collaboration brings Cantabil’s apparel to customers via hyperlocal quick commerce. Cantabil Retail India, a leading apparel manufacturer and retailer, has teamed up with Zepto, the quick commerce platform, to offer on-demand delivery of clothing. Through this partnership, customers can now receive Cantabil’s fashion offerings at home within minutes, blending convenience with style. Speed Meets Style The initiative … Read more

HINT Launches ‘Bade Aaram Se’ Campaign Featuring Tiger Shroff & Tara Sutaria

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Sequel to last year’s hit ‘Bhagakar Le Jaunga’ brings high-flying drama and a bold new brand identity. Lowe Lintas, in collaboration with LTK Industries, has rolled out an all-new campaign for innerwear brand HINT, bringing back Tiger Shroff and Tara Sutaria in a stylish, cinematic sequel titled ‘Bade Aaram Se’. The campaign continues the brand’s witty storytelling arc, following … Read more

Palmonas Celebrates Yoga Day with ‘Quiet Luxury’ Community Capsule at TROOH

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An intimate, unscripted gathering focused on wellness, conversation, and connection. To mark International Yoga Day 2025, jewelry brand Palmonas hosted a community-centric event at TROOH, Kalyani Nagar, Pune – a calm, curated experience built on authenticity over agenda. The gathering brought together 50 guests, including founders, early customers, creators, stylists, media editors, and wellness coaches, all united by a shared appreciation … Read more

Cheil X appoints Ankit Singh as National Strategy Director

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Cheil X has appointed Ankit Singh as National Strategy Director, reporting to CEO Jitender Dabas. A seasoned strategist, Singh brings rich experience from roles at Hilton, Leo Burnett North, and BBH Delhi, having led brand strategies for top names like PepsiCo, Coca-Cola, Unilever, Uber, and Tinder. Known for his cultural insight and tech-driven approach, Singh … Read more

Bajaj Auto Probiking Partners with AdGlobal360 for Pan-India Hyperlocal Marketing

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Bajaj Auto Probiking Partners with AdGlobal360 for Pan-India Hyperlocal MarketingAll KTM and Triumph dealerships now live on AGL’s Glocal360 platform; Bajaj Motorcycles pilot in the pipeline. AdGlobal360 (AGL), a leading MarTech company and part of Hakuhodo International, has been appointed to lead pan-India hyperlocal marketing efforts for Bajaj Auto Probiking. Within just three months of the partnership, all … Read more

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