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New feature offers rephrasing, proofreading, and tone adjustment- while ensuring user privacy with Meta’s Private Processing technology. WhatsApp Adds Built-In AI Messaging Assistant WhatsApp has announced the rollout of a new AI-powered feature called “Writing Help”, designed to assist users in rewriting, proofreading, and adjusting the tone of their messages directly within the app. The tool, … Read more
Former Pizza Hut CMO for the Indian subcontinent takes on key leadership role at Diageo India. Aanandita Datta Joins Diageo India in Senior Marketing Role Diageo India has announced the appointment of Aanandita Datta as its new Vice President – Marketing & Category Head. Datta brings with her extensive experience in brand strategy, marketing, and consumer engagement across … Read more
Slurrp Farm, the leading millet-based kids’ food brand under Wholsum Foods, has launched a heartwarming new campaign titled ‘Real Food. Really Easy.’ – a celebration of real-life parenting, fuss-free meals, and the everyday chaos that surrounds mealtimes. At the centre of the campaign is a simple but powerful message: mealtimes don’t need to be flawless to be … Read more
‘Dil Ki Mano, Enjoy Bikano’ celebrates snacking through chaos, comedy, and connection Bikano, a well-loved name in India’s snacking space, has launched its latest campaign ‘Dil Ki Mano, Enjoy Bikano’, positioning its treats as the go-to indulgence during life’s quirkiest moments. Conceptualised and executed by Grapes Worldwide, the campaign infuses humour and relatability, turning everyday chaos into … Read more
The heartwarming campaign, crafted by Punctuate Productions, reflects how practical design meets emotional moments during the festive season. To mark Ganesh Chaturthi 2025, JSW MG Motor India has launched a touching digital film that weaves together family values, tradition, and the evolving role of cars in Indian festivals. Set inside an MG showroom, the story … Read more
Swiggy Dineout has launched the highly anticipated Great Indian Restaurant Festival (GIRF) 2025, kicking off on August 22 and running for two festive months. This year’s theme, ‘Discount Hai Disco’, adds a vibrant twist to dining out, featuring a quirky campaign film starring Uorfi Javed in a disco-inspired avatar. GIRF 2025 offers up to 50% off at over 20,000 restaurants across 50 cities in India, … Read more
Maruti Suzuki has officially commenced production of its first mass-market electric vehicle (EV), the eVITARA, at its Gujarat facility-signifying a major stride in India’s electric mobility ambitions. This marks the start of exports to more than 100 countries, including key European markets like the UK, Germany, and Norway. Built on a dedicated EV-only platform- not a converted internal-combustion … Read more
After an eight-year hiatus, U.S.-based pizza chain Papa John’s is preparing a major comeback in India. The brand plans to open its first new outlet in Bengaluru by October 2025 and has set an ambitious target of launching 650 stores across the country over the next ten years. The relaunch will be spearheaded by Pulsar … Read more
Brands embraced the festive spirit with campaigns that fused cultural traditions, heartfelt family moments, and vibrant storytelling-reflecting themes of faith, togetherness, and celebration. Ganesh Chaturthi stands as a deeply beloved festival in India, celebrating Lord Ganesha-revered as the harbinger of wisdom, prosperity, and fresh beginnings. In 2025, the festival kicks off on Wednesday, August 27, … Read more
Spotify has launched a new direct messaging feature as part of its strategy to enhance social interaction on the platform and strengthen user engagement beyond just audio streaming. Until now, sharing music or podcast links required users to rely on third-party messaging apps. With the new feature, Spotify aims to keep these conversations within its ecosystem. The … Read more
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