Newsroom 
The TVC supports the recent launch of Boomer Lollipops in Strawberry, Orange, and Watermelon flavours. Mars Wrigley India has unveiled a new campaign for its iconic chewing gum brand, Boomer, featuring star cricketer Jasprit Bumrah. The latest TVC highlights bubble-blowing as a form of self-expression, especially for today’s confident and playful generation. Set against the … Read more
Pokerverse VR is now available on the Meta Quest Store and Apple Vision Pro App Store. Nazara Publishing has made its debut in the world of virtual reality and metaverse gaming with the launch of Pokerverse VR, an immersive multiplayer poker experience. The game is now available globally on Meta Quest and Apple Vision Pro platforms. … Read more
The in-house developed idea uses print innovation to celebrate mango season. Havas handles media for the campaign. To mark the mango season, Instamart has launched a groundbreaking sunlight-activated newspaper ad. The full-page print features a mango tree surrounded by children, with mangoes that change color when exposed to sunlight, thanks to photochromatic ink-a first in … Read more
The mandate includes social media management, online reputation, digital listening, and more. After a multi-agency pitch, real estate developer Central Park has selected digital marketing agency iCubesWire as its Digital Transformation Partner. The partnership entrusts iCubesWire with a comprehensive range of digital responsibilities, including social media management, online reputation, digital listening, search, web experience, creative … Read more
Ahead of International Yoga Day (June 21), Anytime Fitness has kicked off a nationwide campaign titled “Breathe, Bend & Balance”, designed to inspire Indians to embrace yoga for physical, mental, and emotional well-being. The week-long campaign will run from June 15 to June 21, featuring interactive challenges, brand collaborations, and expert-led video content. Campaign Structure As part of the rollout, three … Read more
Global food and beverage brand Del Monte has launched its latest India-focused campaign titled ‘The Better Can’, aimed at redefining juice consumption with an emphasis on its iconic can packaging. The campaign promotes the brand’s premium, hygienic, and travel-friendly format as a smart and stylish alternative to traditional juice packs. Campaign Concept Created by Enormous Brands, the campaign film uses sharp humor, … Read more
The Times Black ICICI Bank Credit Card has launched a new brand film that brings to life the card’s origin, vision, and unique value in the premium financial space. Introduced at a grand launch event at the Gateway of India in December, the card is tailored for affluent and aspirational consumers seeking sophistication in both banking and lifestyle. About the Film Crafted … Read more
Teacher’s Whisky, a revered name in Scotch whisky, has revealed a bold new brand identity, ushering in a new era while honoring its storied legacy of over 195 years. The redesign features a modern aesthetic with carefully retained traditional cues that pay homage to its rich Scottish heritage. Key Updates in the New Identity This evolution is … Read more
In response to growing social media speculation, Tata Starbucks has issued an official clarification stating that it has not appointed any brand ambassadors in India, directly addressing rumours linking the brand to Dolly Chaiwala, a street tea vendor who has recently gained viral fame. The Clarification In a LinkedIn statement, Tata Starbucks stated: “We have noted recent social media … Read more
Canara HSBC Life Insurance has announced the onboarding of two prominent public figures—cricketer Jasprit Bumrah and sports presenter Sanjana Ganesan-as the brand’s new official ambassadors. This partnership marks a strategic move to strengthen the brand’s connection with modern Indian audiences across life stages. A Campaign Anchored in Promises The new brand campaign series, built around the brand’s philosophy “Promises Ka … Read more
All Rights Reserved @2025ViralVault
