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MR.DIY, one of Asia’s leading home improvement retailers, has launched its latest brand campaign, ‘Genie’, featuring actor and brand ambassador Rajkummar Rao in a fun, magical avatar. Staying true to its brand promise of fulfilling every wish through a vast range of affordable products, the campaign humorously declares – “You don’t need a genie when you have MR.DIY.” The … Read more
Skechers, The Comfort Technology Company and a global leader in performance and lifestyle footwear, successfully wrapped up the 6th edition of the Skechers Walkathon at Inorbit Mall, Malad. The event drew an impressive turnout of over 9,000 participants, who joined the 3 km, 5 km, and 10 km walk categories in a celebration of fitness, community, and well-being. Adding energy … Read more
Amazon Ads has expanded the reach of its AI-powered Video Generator tool to India, alongside Canada, France, Germany, Italy, Mexico, Spain, and the United Kingdom. The advanced creative solution empowers advertisers-especially small and medium businesses-to produce high-quality, ready-to-use video ads within minutes, eliminating the need for video production expertise or added costs. Video Link: https://www.youtube.com/watch?v=4zFniCcLZoU With just a … Read more
BC Web Wise, one of India’s leading independent digital agencies, has announced its partnership with AMIN Worldwide, becoming the network’s exclusive India partner. AMIN Worldwide is a global alliance of independent marketing and communication agencies spread across 30+ countries, offering members access to shared knowledge, creative collaboration, and international expertise. Through this association, BC Web Wise gains … Read more
Casio India has unveiled a new wedding campaign that beautifully captures the evolution of love and partnership in today’s world. The film reimagines modern Indian weddings through a heartfelt story that balances individuality with togetherness – portraying love as a partnership rooted in equality, shared dreams, and emotional connection. Video Link: https://www.youtube.com/watch?v=g9wHltS5SYo Set against the … Read more
DoubleVerify (DV) has unveiled a suite of new streaming TV solutions designed to boost transparency, efficiency, and control across Connected TV (CTV) advertising. The launch includes Verified Streaming TV pre-bid segments and measurement as well as ‘Do Not Air’ Automation, both aimed at curbing ad misplacement and cutting waste in non-premium streaming environments. The rollout comes on the heels of DV research … Read more
Haldiram, India’s iconic snack and sweets giant, is reportedly preparing to take a big leap beyond its traditional food portfolio – this time into the Western quick-service restaurant (QSR) segment. According to The Economic Times, Haldiram is in advanced talks with US-based Inspire Brands for an exclusive franchise partnership to launch Jimmy John’s, the popular American sandwich and wrap chain, in … Read more
ReBid has unveiled its new AI Creative Studio, a next-generation solution that automates ad creation across visuals, videos, and social media content. Designed to empower marketers with speed and precision, the studio seamlessly integrates with ReBid’s Connected Data Platform and Ad Optimisation Engine, making creative production an intelligent, data-driven process that continuously enhances engagement and ROI. The … Read more
Hero MotoCorp, in collaboration with McCann Worldgroup, has unveiled a new campaign titled ‘Ek Raasta Hai Zindagi’, honoring the legendary journey of the Hero Splendor+ – a motorcycle that has become an inseparable part of India’s cultural and emotional landscape. Video Link: https://www.youtube.com/watch?v=SDTZ9I2JzIc The campaign reimagines the Splendor legacy through a nostalgic yet contemporary lens, portraying it not just … Read more
Stand-up comedian Samay Raina and fellow comic Kunal Kamra have teamed up to deliver a hilarious new ad for Airlearn, Unacademy’s language-learning app – transforming a routine flight scene into a masterclass in comedy and multilingual mayhem. Video Link: https://www.instagram.com/reel/DQ1l1YwkiVV/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set aboard an airplane, the film opens with passengers insisting that announcements be made in their own regional languages. As … Read more
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