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Star Health Leverages Generative AI to Redefine Insurance Storytelling

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Star Health Insurance has unveiled a groundbreaking new campaign created entirely using generative AI, marking a first in India’s insurance industry. The initiative blends human emotion with AI-powered creativity, reinforcing the brand’s message – “Health Insurance Lena Smart Hai.” Video Link 1: https://www.youtube.com/watch?v=vtt7x25AeXM Video Link 2: https://www.youtube.com/watch?v=0QjGFb4pzsE Video Link 3: https://www.youtube.com/watch?v=4RrTlsfiq9o The campaign features three short films, each inspired … Read more

97% of Ad Violations Occur on Digital Platforms, Reveals ASCI Half-Yearly Report

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The Advertising Standards Council of India (ASCI) has released its Half-Yearly Complaints Report (April–September 2025), revealing that 97% of advertising violations originated on digital platforms, with influencers, betting platforms, and personal care brands topping the list. ASCI reviewed 6,841 complaints and investigated 6,117 ads, finding that 98% required modification. Compared to the same period last year, complaints rose by 70%, while the … Read more

Interpublic Group Reports $2.49 Billion Q3 Revenue as AI Transformation Gains Momentum

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Interpublic Group (IPG), one of the world’s leading advertising and marketing holding companies, reported third-quarter revenue of $2.49 billion, surpassing market expectations. The growth was driven by strong client activity in the media and healthcare sectors and early returns from the company’s strategic investments in artificial intelligence. As the advertising industry continues to evolve under the … Read more

ABD Maestro and Ranveer Singh Launch RANGEELA Vodka – Redefining India’s Bold New Spirit

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ABD Maestro Pvt. Ltd., the luxury spirits arm of Allied Blenders and Distillers Limited (ABD), has launched RANGEELA Vodka, a bold new addition to India’s premium alcobev space. Conceptualized by actor and cultural icon Ranveer Singh, who also serves as Co-founder and Creative Partner, RANGEELA embodies India’s vibrant energy, color, and creativity. Crafted for a new generation … Read more

Riya Sawant joins The House of Aisle as Brand Lead

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Riya Sawant has joined The House of Aisle as Brand Lead. An ET30Under30 honoree and MICA alumna, Riya brings her expertise in brand strategy and storytelling to the dating and relationships platform. In her new role, she will focus on strengthening Aisle’s brand presence and driving meaningful connections through creative campaigns.

Dish TV Group partners with Amazon Prime to offer Prime Lite benefits to customers

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Dish TV Group, one of India’s leading content distribution companies, has partnered with Amazon Prime to bring Prime Lite benefits to its customers, reinforcing its focus on innovation, convenience, and customer-first entertainment. Through this collaboration, eligible users across Dish TV’s DTH services, Watcho OTT platform, VZY Smart TVs, and its ISP partner network will gain access to Prime Video’s vast library of award-winning … Read more

MR.DIY unveils ‘Genie’ campaign featuring Rajkummar Rao in a magical twist

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MR.DIY, one of Asia’s leading home improvement retailers, has launched its latest brand campaign, ‘Genie’, featuring actor and brand ambassador Rajkummar Rao in a fun, magical avatar. Staying true to its brand promise of fulfilling every wish through a vast range of affordable products, the campaign humorously declares – “You don’t need a genie when you have MR.DIY.” The … Read more

Skechers Ambassadors Kartik Aaryan and Ananya Panday Lead the 6th Skechers Walkathon in Mumbai

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Skechers, The Comfort Technology Company and a global leader in performance and lifestyle footwear, successfully wrapped up the 6th edition of the Skechers Walkathon at Inorbit Mall, Malad. The event drew an impressive turnout of over 9,000 participants, who joined the 3 km, 5 km, and 10 km walk categories in a celebration of fitness, community, and well-being. Adding energy … Read more

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