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DoubleVerify launches new streaming TV tools to enhance ad transparency

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DoubleVerify (DV) has unveiled a suite of new streaming TV solutions designed to boost transparency, efficiency, and control across Connected TV (CTV) advertising. The launch includes Verified Streaming TV pre-bid segments and measurement as well as ‘Do Not Air’ Automation, both aimed at curbing ad misplacement and cutting waste in non-premium streaming environments. The rollout comes on the heels of DV research … Read more

Haldiram set to bring Jimmy John’s to India, marking bold QSR expansion

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Haldiram, India’s iconic snack and sweets giant, is reportedly preparing to take a big leap beyond its traditional food portfolio – this time into the Western quick-service restaurant (QSR) segment. According to The Economic Times, Haldiram is in advanced talks with US-based Inspire Brands for an exclusive franchise partnership to launch Jimmy John’s, the popular American sandwich and wrap chain, in … Read more

ReBid launches AI Creative Studio to automate ad production and scale personalised storytelling

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ReBid has unveiled its new AI Creative Studio, a next-generation solution that automates ad creation across visuals, videos, and social media content. Designed to empower marketers with speed and precision, the studio seamlessly integrates with ReBid’s Connected Data Platform and Ad Optimisation Engine, making creative production an intelligent, data-driven process that continuously enhances engagement and ROI. The … Read more

Hero MotoCorp celebrates the timeless spirit of Splendor with ‘Ek Raasta Hai Zindagi’ campaign

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Hero MotoCorp, in collaboration with McCann Worldgroup, has unveiled a new campaign titled ‘Ek Raasta Hai Zindagi’, honoring the legendary journey of the Hero Splendor+ – a motorcycle that has become an inseparable part of India’s cultural and emotional landscape. Video Link: https://www.youtube.com/watch?v=SDTZ9I2JzIc The campaign reimagines the Splendor legacy through a nostalgic yet contemporary lens, portraying it not just … Read more

Samay Raina and Kunal Kamra turn flight fiasco into comic chaos for Airlearn

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Stand-up comedian Samay Raina and fellow comic Kunal Kamra have teamed up to deliver a hilarious new ad for Airlearn, Unacademy’s language-learning app – transforming a routine flight scene into a masterclass in comedy and multilingual mayhem. Video Link: https://www.instagram.com/reel/DQ1l1YwkiVV/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set aboard an airplane, the film opens with passengers insisting that announcements be made in their own regional languages. As … Read more

Cheil India celebrates Samsung’s AI brilliance in new Galaxy flagship campaign

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In a world that demands smart, instant solutions for everyday challenges – from styling the perfect outfit to acing a new kitchen hack – Samsung is redefining how technology makes life simpler and more creative. Cheil India’s latest campaign for Samsung’s flagship lineup – Galaxy S25 Ultra, Galaxy Z Fold7, and Z Flip7 – brings this idea to life … Read more

Rubans Accessories – From Kiosk to Trend-Setting Jewellery Brand

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Rubans Accessories, headquartered in Bengaluru, has established itself as a leading name in India’s fashion jewellery market. Founded in 2014 by Chinu Kala, under the umbrella of Fonte Fashions Pvt Ltd., the brand offers both ethnic and western-style jewellery and accessories – from necklaces, earrings, bangles and rings to hairbands and anklets.  Rubans prides itself … Read more

Duolingo surpasses revenue forecasts as AI-powered learning drives paid user growth

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Duolingo Inc. has outperformed Wall Street’s Q3 revenue expectations, driven by the rapid adoption of its AI-powered premium offerings and a significant surge in paid subscriptions. The language-learning app reported $271.7 million in revenue, surpassing analyst estimates of $260.3 million, and raised its full-year outlook to $1.028–$1.032 billion. Shares rose 7% in after-hours trading. The Pittsburgh-based edtech firm, known for its playful yet … Read more

Balaji Telefilms launches AstroVani, marking its entry into the astrology app space

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Balaji Telefilms Ltd has announced its entry into the fast-growing astrology sector with the launch of AstroVani, a premium digital astrology platform designed to bring credible astrological guidance to users nationwide. Now available on the Google Play Store, AstroVani offers daily horoscopes, life guidance, and personalised one-on-one consultations with verified astrologers, numerologists, and palmists. The app promises an ad-free experience and prioritises user privacy … Read more

Gameskraft lays off 400+ employees as Online Money Gaming ban triggers deep restructuring

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Online gaming company Gameskraft Technologies has laid off over 400 employees, more than half its workforce, following the implementation of the Promotion and Regulation of Online Gaming Act, 2025, which has disrupted India’s real money gaming industry. The company said the restructuring was necessary after the new law rendered several of its verticals unviable. In a statement, Gameskraft noted, … Read more

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