×

Kickers Appoints Team Pumpkin as Digital Agency for India Launch

The strategy blends heritage-driven storytelling with localised content and high-impact performance marketing. Kickers, the iconic French lifestyle and footwear brand, has officially made its debut in the Indian market. To spearhead its digital presence, Kickers has partnered with Team Pumpkin as its integrated digital media agency, with the Kolkata team leading the mandate. The collaboration kicked off with the … Read more

Aurionpro Solutions Unveils Revamped Brand Identity

The refreshed logo showcases a stylized ‘O’ with flowing cuts-symbolizing openness, connectivity, and scalability in enterprise tech. Aurionpro Solutions, a leading global enterprise technology provider, has introduced a new brand identity, marking its strategic evolution toward a product-centric, IP-led business model. Central to this rebranding is a bold new philosophy: “Lead the Next.” This mantra reflects Aurionpro’s … Read more

Papa Ka Batua Gets a Makeover in Instamart’s Father’s Day Campaign

Instamart’s “Daddy Deals” brings last-minute gift options like wallets, watches, razors, belts, and phones—delivered in just 10 minutes. For many Indian fathers, a wallet isn’t just a money holder-it’s a mini time capsule. This Father’s Day, Instamartreimagines this beloved symbol through a playful, nostalgic lens with its latest campaign. Instamart’s digital film celebrates the iconic “papa … Read more

Air India Goes Dark on Social Media Following Ahmedabad-London Flight Tragedy

Air India changes profile images to black across all platforms in a gesture of mourning and solidarity. Following the tragic crash of Air India Flight AI171, the airline has turned all its official social media accounts dark as a mark of respect for the lives lost. Air India’s profiles on X, LinkedIn, Instagram, and Facebook now feature a plain … Read more

Truecaller Launches ‘Secure Calls’ to Combat Call Spoofing

Truecaller has unveiled ‘Secure Calls,’ a new feature under its Truecaller for Business platform, aimed at strengthening protection against call spoofing. The launch builds on Truecaller’s Verified Business solution and introduces call-level verification to ensure each business call is authenticated in real time. With Secure Calls, businesses subscribing to Truecaller for Business can authenticate outbound … Read more

Archit Kumar Baisoya joins Octomedia X as Head of Marketing

Archit Kumar Baisoya has joined Dubai-based Octomedia X as Head of Marketing. The newly launched agency focuses on nightlife marketing for restaurants, lounges, and party venues. Baisoya brings rich experience across media, digital strategy, and brand marketing, having held key roles at Saregama, IncNut Digital, MediaCom, Disney Star, and Hindustan Times. His most recent stint … Read more

Ramsai, Binu, and Manish take on senior roles at Havas Media India.

Havas Media India has announced key leadership elevations across its investment and business verticals. Ramsai Panchapakesan is now President – Investments and Partnerships, Binu Thomas becomes Managing Partner – Investments and Buying, and Manish Sharma has been elevated to President – Arena India. These moves reflect Havas’ focus on driving integrated strategies, client growth, and … Read more

NDTV has welcomed anchor Malika Malhotra to its editorial team

NDTV has welcomed anchor-reporter Malika Malhotra to its editorial team, reinforcing its commitment to credible and purpose-driven journalism. With nearly a decade of experience, Malhotra is known for her impactful ground reporting, including the farmers’ protest and the Joshimath crisis. Praising NDTV’s ethos of calm, clarity, and connection, she joins ahead of her new show … Read more