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Vasundhara Mudgil, after a successful seven-year stint at Spotify India, has been appointed to lead communications for OpenAI in India. With over 17 years of experience across Intel India and Burson, this marks her third country-level comms role. Her appointment aligns with OpenAI’s growing focus on India-its second-largest market globally-amid local expansion and increasing competition … Read more
Britannia Industries has named Rakshit Hargave as its new CEO and Whole-time Director for a five-year term starting December 15, 2025, pending shareholder approval. Previously CEO of Birla Opus, Hargave brings extensive leadership experience from roles at Hindustan Unilever, Kimberly-Clark Lever, Lakme Lever, and Jubilant FoodWorks.
Creativefuel has appointed Tanmay Sinha as Associate Vice President – Business Solutions & Operations, marking a key addition to its leadership team. With extensive experience in creative strategy and operations at WLDD, where he led campaigns for brands like Prime Video, Flipkart, Philips, and Sony Pictures, Tanmay will focus on strengthening business operations, creator partnerships, … Read more
CARS24 has elevated Manoj Yadav to Chief Business Officer – India, where he will spearhead business strategy, growth, and innovation across the company’s operations. With extensive experience across marketing, strategy, and digital business development, Manoj has played a pivotal role in scaling CARS24’s retail business and building robust systems. His elevation marks a key step … Read more
MiQ has elevated Ribhu Mishra to Vice President – Revenue, India, where he will lead revenue growth, market expansion, and commercial strategy. Ribhu, who joined MiQ from Amazon India in 2024 as AVP of Revenue, brings over a decade of experience in media, adtech, and digital transformation. His new role underscores MiQ’s focus on strengthening … Read more
Paytm (One97 Communications Limited), India’s leading payments and financial services company, has launched Paytm Checkin, a new AI-driven travel booking app designed to make trip planning seamless and conversational. The platform enables users to interact with an AI assistant that helps plan trips, suggest destinations, personalise itineraries, and manage bookings across flights, trains, buses, and metro services – all through … Read more
WPP has announced that WPP Media has been appointed as the Media Agency of Record for Reckitt across 21 European markets, effective January 1, 2026. Under the new partnership, WPP Media will handle media planning and buying for Reckitt’s extensive portfolio of health and hygiene brands, including Durex, Nurofen, Strepsils, Gaviscon, Veet, Dettol (known as Sagrotan in Germany and Austria), Finish, and Vanish. The collaboration will be powered by WPP Open, … Read more
IDEABAAZ, Zee Entertainment Enterprises Ltd.’s (ZEEL) multilingual startup reality show, has made a record-breaking debut across linear and digital platforms, outperforming Shark Tank India Season 1 in total launch-week reach. According to BARC data, IDEABAAZ reached 30.9 million viewers (All India 2+) across its first two airings on October 25 and 26. The show was simulcast across nine Zee … Read more
Johnson’s Baby has announced a major brand transformation with the launch of its ‘It’s Pure Love’ campaign, featuring Anil Kapoor and Sonam Kapoor. The relaunch marks a significant step forward for the iconic baby care brand, introducing advanced formulations, refreshed branding, and sustainable packaging-all designed to be “Better for Baby, Better for Mum, and Better for the Planet.” Video Link: https://www.youtube.com/watch?v=7o3g1i7XnjE For … Read more
Following a multi-agency pitch, FMCG major Marico has appointed PHD India, part of Omnicom Media Group, as its integrated media agency of record (AOR). Under the mandate, PHD India will handle end-to-end media strategy, planning, and buying for Marico’s diverse portfolio – including flagship brands Parachute, Parachute Advansed, Saffola, Nihar, Livon, Set Wet, and digital-first brands such as Beardo, Just Herbs, and True Elements. This partnership marks a … Read more
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