Newsroom

Farmley has unveiled a new brand film that reunites Ritwik Bhowmik and Shreya Chaudhry, the beloved duo from Bandish Bandits, in a heartwarming and melodic campaign. Blending nostalgia, charm, and music, the film transforms everyday snacking into a joyful, feel-good experience. Link: https://www.instagram.com/reel/DQrNp-kknQG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Presented as a “jugalbandi of music and flavour,” the video opens with Ritwik immersed in his … Read more

Rexona has launched its latest campaign, ‘Maidan Mein Utro’, featuring Smriti Mandhana, vice-captain of the Indian women’s cricket team. The campaign celebrates women who step beyond their comfort zones to take charge – on the field and in life – redefining confidence as something earned through action and participation. Video Link: https://www.youtube.com/watch?v=LVtDcDwu2io Set against the vibrant backdrop … Read more

Gap has unveiled its 2025 holiday campaign, “Give Your Gift,” celebrating individuality, creativity, and the spirit of togetherness. Blending music, fashion, and storytelling, the campaign highlights how sharing one’s unique “gift” strengthens communities and brings people closer during the festive season. Video Link: https://www.youtube.com/watch?v=lRkzHLM3nRQ At the heart of the campaign is a reimagined rendition of Miley Cyrus’ “The Climb”, … Read more

BATTLEGROUNDS MOBILE INDIA (BGMI) and Talented have joined forces for ‘BGMI Drops’ – a witty, tongue-in-cheek campaign that reimagines India’s infamous surrogate advertising format for the meme generation. Blending parody, nostalgia, and internet humour, the campaign flips the traditional surrogate formula by embracing, rather than concealing, its intent. Video Links: Designed for digital natives fluent in irony and scroll … Read more

Blissclub, the homegrown brand redefining activewear for Indian women, has unveiled its latest campaign – ‘Bliss Police’ – a bold cultural statement that challenges long-held fashion norms and places comfort at the heart of style. Video Link: https://www.youtube.com/watch?v=LlOMFa21ClU For decades, women have been told to “suffer for style.” Blissclub’s ‘Bliss Police’ flips that script, calling out fashion’s biggest “crimes” … Read more

Bandhan Mutual Fund, in collaboration with Grey India, has launched its latest investor education campaign titled ‘Copy-Paste’, aimed at simplifying investing for young professionals who often find financial decisions intimidating or complex. Video Link: https://www.youtube.com/watch?v=V4Z0G3Kwnc8 The lighthearted film uses the metaphor of copy-pasting to communicate a powerful idea – that investing in Index Funds can be effortless, reliable, and accessible to … Read more

Atlys, the visa processing platform, has launched a new campaign titled ‘All Set, But No Visa Yet?’, highlighting the emotional frustration that comes with visa rejections and the uncertainty surrounding international travel. Video Link: https://www.youtube.com/watch?v=8N1H527AX9o Conceptualised by Young and Hungry and produced by Lucifer Circus, the campaign takes a witty yet heartfelt look at the rollercoaster of emotions travelers … Read more