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Sakshi Tanwar stars in YesMadam’s new campaign for Korean Body Polishing at-home service

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YesMadam, the at-home beauty and wellness platform, has announced its latest campaign featuring actor Sakshi Tanwar as the face of its newly launched Korean Body Polishing service. Link: https://www.youtube.com/watch?v=02Sc0rx6l6o Following recent collaborations with Ekta Kapoor and Divyanka Tripathi, this campaign continues YesMadam’s strategic focus on television-driven storytelling and celebrity partnerships to strengthen brand visibility and trust among mass audiences. Conceptualised and … Read more

Duroflex unveils new brand identity and positioning – ‘Designed to De-Stress’

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Duroflex Limited, one of India’s leading sleep and comfort solution brands, has unveiled its refreshed brand identity and new positioning, ‘Designed to De-Stress’, marking a significant evolution in its purpose and visual identity. With over six decades of expertise in sleep innovation, the brand is now redefining its role – from a provider of orthopedic support … Read more

The Indian Garage Co. launches #FreeStyleIt campaign with Surya Kumar Yadav

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The Indian Garage Co. (TIGC), part of the TMRW House of Brands, has unveiled its new campaign #FreeStyleIt, featuring cricketer Surya Kumar Yadav (SKY) as its brand ambassador. Conceptualised by DDB Mudra, the campaign celebrates individuality and personal style, positioning TIGC as a modern, versatile fashion brand for today’s dynamic consumer. Link: https://www.instagram.com/reel/DQo1CD-EjLA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign film presents SKY in … Read more

Moshi Moshi wins digital mandate for Rapido’s Ownly and branding duties for Kusha Kapila’s Underneat

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Creative communications agency Moshi Moshi has secured two major mandates – the digital marketing account for Rapido’s Ownly and the branding consultancy for Kusha Kapila’s Underneat. For Ownly, Moshi Moshi will lead digital strategy, including content creation, social media management, performance marketing, influencer outreach, and community building. The campaigns will focus on localized storytelling to engage Bengaluru’s young, independent audience and position Ownly as … Read more

MP Tourism unveils new campaign film with Anoushka Shankar

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Madhya Pradesh Tourism, in collaboration with sitar maestro Anoushka Shankar, Span Communications, and Venus Productions, has launched a captivating new campaign film that celebrates the rhythm, beauty, and cultural essence of the state. Link: https://www.youtube.com/embed/B0syUHmlDeU?si=1__WwWUuX39jFzB9 Conceptualised as a cinematic symphony, the film weaves Shankar’s original sitar compositions with breathtaking visuals of Madhya Pradesh’s landscapes, heritage sites, and wildlife. Shot … Read more

Mahindra & Mahindra Q2 Results: Standalone Profit Climbs 18% to ₹4,521 Crore

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Group revenue rises 22% to ₹46,106 crore; SUV and tractor segments post strong gains Mahindra & Mahindra (M&M) reported robust second-quarter (Q2 FY26) results, driven by strong performances across its automotive and farm equipment businesses. The company’s standalone profit after tax (PAT) grew 18% year-on-year to ₹4,521 crore, while revenue from operations rose 21% to ₹35,080 crore. On a consolidated basis, M&M posted a 22% increase in … Read more

Diageo to Sell Royal Challengers Bengaluru Franchise Following Historic IPL Win

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Global alcoholic beverages major Diageo has announced plans to divest its stake in Royal Challengers Sports Private Limited (RCSPL) – the wholly owned subsidiary that manages the Royal Challengers Bengaluru (RCB) teams in both the Indian Premier League (IPL) and the Women’s Premier League (WPL). The decision comes shortly after RCB’s maiden IPL championship win, marking a major milestone for the franchise. The divestment … Read more

Formula 1 and Heineken Expand Global Partnership with Multi-Year Renewal

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Formula 1 has announced an expanded multi-year global partnership with Heineken, marking nearly a decade of collaboration between the two iconic brands. Since joining forces in 2016, Heineken® has played a pivotal role in enhancing fan experiences both on and off the track through immersive activations, pop-up bars, and premium hospitality events. As part of the … Read more

DoubleVerify launches DV AI Verification to help advertisers navigate AI-driven media environments

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DoubleVerify (DV), a global software platform for media quality verification and ad performance optimization, has introduced DV AI Verification, a new suite of tools designed to help advertisers manage AI-driven interactions and steer clear of low-quality AI-generated content. The launch underscores DV’s commitment to building trust and transparency in an increasingly AI-influenced advertising landscape. “From declared … Read more

Snap shares surge 25% after $400 million Perplexity AI deal and strong Q3 results

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Snap Inc. shares jumped over 25% in extended trading on Wednesday after the company announced $400 million partnership with Perplexity AI and reported stronger-than-expected third-quarter earnings. Under the deal, Perplexity will pay Snap $400 million over one year in cash and equity. The collaboration aims to integrate Perplexity’s answer-engine into Snapchat’s Chat interface by 2026, enhancing user interaction through … Read more

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