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Ionic Wealth reframes wealth creation as an entrepreneurial journey with new campaign

Ionic Wealth has launched its debut brand campaign, ‘Your Wealth is Your First Startup,’ which redefines the concept of wealth creation by comparing it to building a startup. The campaign positions Ionic Wealth as a trusted co-founder for India’s affluent professionals – helping them manage, scale, and sustain their wealth with strategy, structure, and discipline. Video: The … Read more

JioBLAST launches ‘ALL STARS vs India’, a creator-led BGMI esports event powered by Campa Energy

JioBLAST has unveiled ‘ALL STARS vs India’, its first creator-driven esports entertainment format, powered by Campa Energy. The Battlegrounds Mobile India (BGMI) event will be held at GamingCon Bharat 2025 in Mumbai on November 29–30, bringing together India’s leading gaming creators and fans for an immersive esports experience. Blending competition with community, the format allows fans to team up with or compete against … Read more

The Hindu launches ‘Written by Journalists’ campaign to reinforce trust and credibility

Created by Talented, the campaign celebrates The Hindu’s 147-year legacy of authentic journalism. Video Link: The Hindu has unveiled a powerful new brand campaign titled ‘Written by Journalists’, developed in collaboration with Talented, reaffirming its 147-year tradition of responsible, credible journalism. The campaign underscores a simple yet powerful message – real news is written by journalists. Through four thought-provoking … Read more

National Geographic revives Explorer Film Festival with bold new stories of adventure and discovery

The new season premieres on November 9 at 10 PM, featuring powerful films that celebrate exploration, courage, and innovation. Video Link: National Geographic is bringing back its celebrated Explorer Film Festival with an exciting new season that showcases groundbreaking stories and inspiring voices from around the world. Staying true to its legacy of storytelling that sparks curiosity and … Read more

Himalaya partners with Indian Women’s Ice Hockey Team for new serum body lotion campaign

Himalaya Wellness has launched its latest campaign, #StrongWomenSoftSkin, in partnership with the Indian Women’s Ice Hockey Team, to introduce the new Himalaya Cocoa Butter Intensive Serum Body Lotion. The collaboration celebrates women who embody strength, resilience, and determination while pursuing their goals. Video Link: https://www.youtube.com/watch?v=Dkv6zOaw1_A The digital campaign film features the national ice hockey team in a locker … Read more

Air India SATS unveils new brand identity symbolising progress and partnership

Air India SATS Airport Services (AISATS) has unveiled a new brand identity, featuring a refreshed logo that captures its evolution into a future-ready aviation services provider. The redesign reflects AISATS’ commitment to driving innovation, sustainability, and digital transformation within India’s aviation and logistics ecosystem. A joint venture between Air India and Singapore-based SATS Ltd., AISATS plays a pivotal role in advancing ground handling, … Read more

Prime Video adds AP International South Cinema to its regional lineup

Prime Video has announced the launch of AP International South Cinema as its latest add-on subscription, expanding its regional entertainment portfolio. Priced at ₹399 per year, the new channel offers subscribers access to a curated collection of Tamil and Malayalam films, ranging from iconic blockbusters to contemporary favorites. The library includes Tamil hits such as Pudhupettai, Sivakasi, Ghilli, and 7/G Rainbow Colony, alongside Malayalam classics like King Liar, Puthiya Niyamam, … Read more

Malika Kutub steps into a new chapter with InMobi as Head of Client Partnerships for APAC

Malika Kutub takes her digital mastery global! After six transformative years at JioStar, she now steps into a new chapter with InMobi as Head of Client Partnerships for APAC. From shaping India’s streaming story to driving adtech innovation across Asia-Pacific, Malika’s move signals a powerful blend of experience, strategy, and vision – built to scale … Read more

Shhri Ram has joined The Printers Mysore as Head of Brand Marketing & Events

Shhri Ram has joined The Printers Mysore as Head of Brand Marketing & Events, overseeing marquee brands Deccan Herald and Prajavani. With over 13 years of experience across media and entertainment, he brings expertise from leadership roles at Colors Kannada, JioStar, Viacom18, and Zee Entertainment, where he spearheaded brand strategy and digital transformation initiatives.

SBICAP Securities has appointed Bhuvaneshwari A. as its new MD and CEO

SBICAP Securities has appointed Bhuvaneshwari A. as its new MD and CEO. A seasoned SBI veteran with over 30 years of experience, she has led key roles across the organisation, including as Chief General Manager of SBI’s Thiruvananthapuram Circle. Bhuvaneshwari aims to position SBICAP Securities as a digitally driven, customer-centric, and innovation-led investment platform focused … Read more