Newsroom 
Featuring audio capsules by comedians Amit Tandon, Gaurav Gupta, and Jaspreet Singh. MY FM, the radio division of the Dainik Bhaskar Group, has launched Comedy Punchayat, a fresh stand-up comedy show designed specifically for radio. While stand-up comedy has long flourished on stage and across digital platforms, experiencing it through radio is a novel concept-until now. … Read more
Launch comes ahead of Bihar’s crucial Assembly elections. The Indian Express has officially launched its Patna edition today, making it the 11th publishing centre for the newspaper across the country. Chief Minister Nitish Kumar attended the launch event, held months ahead of Bihar’s upcoming Assembly elections. Known for its investigative and explanatory journalism, The Indian Express brings … Read more
Branding, digital integration, and fan-centric activations to enhance the cricketing journey AbhiBus, the bus booking platform under ixigo, has been announced as the official bus booking partner for the upcoming Tamil Nadu Premier League (TNPL) 2025 season. As part of the collaboration, AbhiBus will feature prominent branding across stadiums, deep integration on TNPL’s digital platforms, and a series of fan-focused initiatives designed to elevate … Read more
AI-crafted miniature world brings focus to overlooked sacrifices and encourages preventive care MediBuddy, India’s leading digital healthcare platform, has rolled out its latest campaign, #JustDadThings, ahead of Father’s Day, turning attention to the often-overlooked sacrifices of fathers-particularly when it comes to their health. Set in a visually compelling miniature world, the campaign uses AI-assisted visual design to illustrate the everyday … Read more
Green Line turns into a moving showcase for the OnePlus 13s, blending innovation with high-impact transit media Rapport Chrome, the outdoor advertising division of IPG Mediabrands, has partnered with OnePlus India for a striking out-of-home activation to promote the newly launched OnePlus 13s. The campaign features a first-of-its-kind full-train wrap on Bengaluru Metro’s Green Line, leveraging one of the city’s busiest transit … Read more
“Bring Home the Smart” aims to redefine modern living with simplicity, intelligence, and emotional depth Schneider Electric, a global leader in energy management and automation, has launched its latest integrated marketing campaign titled “Bring Home the Smart,” aimed at deepening engagement with homeowners while positioning itself at the forefront of India’s smart home revolution. Featuring children as … Read more
The venture aims to redefine content production by merging AI with brand storytelling expertise Value 360 Communications, a leading integrated communications and brand-building firm, has announced its entry into the AI-powered content creation space through a strategic partnership with filmmaker and AI innovator Vivek Anchalia. The initiative comes as Value 360 prepares to file its Draft Red … Read more
Conceptualised and executed by Creativeland Asia, the campaign blends nostalgia with innovation VIDA, Powered by Hero, has unveiled a new campaign ahead of the highly anticipated launch of its electric scooter, the VIDA VX2. The campaign playfully explores a generational divide-pitting the traditional petrol-powered scooter against the modern electric alternative. Featuring Bollywood icons Anil Kapoor and Ranbir Kapoor, the … Read more
Celebrating Odisha’s rich cultural heritage through design-led innovation Asian Paints has introduced a special edition of its Royale Glitz luxury emulsion range, titled ‘Tribute to Odisha’. This limited-edition pack pays homage to Odisha’s rich cultural legacy, featuring intricate design motifs inspired by the Ghumura dance, ancient temple architecture, and the Olive Ridley turtles-symbolising the state’s deep-rooted artistic and ecological identity. This initiative … Read more
The emotional campaign features comedian Aashish Solanki exploring the unspoken side of fatherhood during pregnancy Prega News, the leading pregnancy detection brand from Mankind Pharma, has launched a heartwarming Father’s Day campaign that shines a light on an often-unseen part of the pregnancy journey-the role of expectant fathers. Titled “The Invisible Journey,” the campaign celebrates the emotional and … Read more
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