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Cetaphil Baby’s latest campaign with Rohit Sharma celebrates co-parenting

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‘Parenting Ki Nayi Parampara’ highlights shared responsibility in modern Indian families Cetaphil Baby has launched its new campaign, ‘Parenting Ki Nayi Parampara,’ celebrating the evolving dynamics of co-parenting in India. Featuring Rohit Sharma and Ritika Sajdeh, the film portrays how today’s parents share the joys and responsibilities of raising a child together. Video Link: https://www.youtube.com/watch?v=7qgn_h_GySM Produced by Entourage Films and directed by Joyeeta … Read more

Zepto along with Britannia kick off the wedding season with The Great Indian Fake Shaadi  

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An unforgettable evening of baraat beats, flash mobs and creator madness with 300+ invitees Zepto, with Britannia, turned Chattarpur into a wedding content playground with its grand Fake Shaadi celebration at Ira Luxe. The event brought together over 300+ invitees including top creators, brand partners and guests, setting the stage for a wedding season launch … Read more

Britannia and WPP Media bring back BourbonIT Challenge 2.0 in seven languages

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Featuring AI-powered Chef Pooja Dhingra, powered by Google Gemini and ElevenLabs Britannia Bourbon is back with a delicious twist as it launches BourbonIT Challenge 2.0-a fun, voice-powered, multilingual recipe experience designed to inspire creativity in kitchens across India. Developed in partnership with WPP Media, this edition introduces an AI-driven platform powered by Google Gemini for recipe and image generation, and ElevenLabs for … Read more

Aditya Swamy has been elevated to Managing Director at Google Play

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Aditya Swamy has been elevated to Managing Director at Google Play. Previously serving as Regional Director for India, Southeast Asia, Australia, and New Zealand, Swamy has been with Google since 2017, holding key leadership roles across its Play business. With over two decades of experience across technology, e-commerce, and media, he has previously worked with … Read more

Tata Consumer Products has appointed Sharat Verma as President – Packaged Beverages

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Tata Consumer Products has appointed Sharat Verma as President – Packaged Beverages, India & South Asia, succeeding Puneet Das, who exits after eight successful years. Verma, currently Senior VP and GM for Fabric Care at P&G, brings over two decades of global brand-building experience across markets. The leadership change comes as Tata Consumer reported an … Read more

Coca-Cola Blends AI and Heart in Its 2025 Holiday Campaign

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Coca-Cola is bringing nostalgia to the digital age this festive season with its 2025 global holiday campaign, “Refresh Your Holidays.” Celebrating the unseen heroes of the season-from parents to community helpers-the campaign tells heartwarming stories through a series of films that combine emotional storytelling with advanced AI technology. Video Link: https://www.youtube.com/watch?v=At1z5CfEwgY The campaign revives the iconic Coca-Cola … Read more

Canva Rolls Out Its All-New Creative OS

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Canva has unveiled its Creative Operating System, marking the most significant evolution in its journey as the world’s only all-in-one visual communication platform. Built on Canva’spioneering Design Model, this new system integrates every aspect of the creative process – from design and collaboration to publishing and performance – creating a faster, smarter, and more connected design experience where human creativity leads and AI … Read more

FCB Ulka bags creative mandate for Bajaj Almond Drops and No Marks

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Bajaj Consumer Care has appointed FCB Ulka as its creative agency on record for Bajaj Almond Drops Hair Oil and Bajaj No Marks, following a multi-agency pitch. This partnership marks a renewed collaboration between the two companies, bringing together Bajaj’s legacy of trust and FCB Ulka’s contemporary creative expertise. Under the mandate, FCB Ulka will lead strategic and creative communication for both brands across platforms, focusing … Read more

Uttar Pradesh Kabaddi League partners with Zee Sports for 3 seasons

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Zee Sports has entered into a three-year strategic partnership with the Uttar Pradesh Kabaddi League (UPKL), acquiring exclusive broadcast and digital rights across television and OTT platforms for Seasons 2, 3, and 4. Season 2 of the UPKL will kick off on December 25, 2025, in Noida, featuring 12 teams-including four new franchises-representing major cities across Uttar Pradesh. The 19-day tournament will host 71 matches, broadcast live in … Read more

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