Newsroom 
Ad index climbs to 100.5 across 28 channels as brand participation and advertiser count see significant growth TV advertising during IPL 2025 saw a 10.5% increase in ad volume compared to IPL 2024 (IPL 17), according to data released by TAM Sports. The average ad volume per channel per match grew modestly by 0.5%, with the tournament broadcast across 28 channels, … Read more
Campaign aligns dad’s timekeeping habits with Atlys’ approach to visa processing Visa processing platform Atlys has unveiled a new Father’s Day campaign that draws a clever comparison between the meticulous nature of Indian dads and the brand’s commitment to precision and reliability. Entirely conceptualised and scripted in-house, the campaign film highlights Atlys’ creative capabilities while reinforcing its … Read more
New campaign by Lowe Lintas highlights Cipladine as the go-to solution for quick first-aid relief Cipla Health, a key player in India’s consumer healthcare space, has launched a new campaign titled “Cipladine – Aapka Fast Aid Expert”, introducing acclaimed actress Neena Gupta as the brand ambassador. The campaign aims to reaffirm Cipladine’s reputation as a reliable first-aid solution … Read more
Ajmal Perfumes Names Saif Ali Khan as Brand AmbassadorActor to feature in a 360° campaign celebrating the legacy and modernity of Indian perfumery Ajmal Perfumes, a renowned fragrance house with a legacy of over 300 unique scents, has officially announced Saif Ali Khan as its new brand ambassador. With a reputation for blending heritage with modern sensibilities, … Read more
Tata’s BigBasket to Launch 10-Minute Food Delivery Service by FY26-End BigBasket, backed by the Tata Group, is preparing to enter the 10-minute food delivery segment by the end of fiscal year 2026, aiming to strengthen its presence in India’s fast-growing quick commerce (Q-comm) market. BigBasket co-founder Vipul Parekh told Reuters that the company plans to leverage dark … Read more
Publicis Secures Mars’ $1.7 Billion Global Media Account, Replacing WPP In a major shift within the advertising industry, Mars Inc. has awarded its $1.7 billion global media account to Publicis Groupe, ending its long-running partnership with WPP. The French advertising giant will now oversee media, production, commerce, paid social, and influencer marketing across more than … Read more
The Art of Protection: where preservation meets protection A celebration of Indian art styles like Warli, Khovar, Gond, and more TVS RONIN, inspired by its philosophy of “Riding Unscripted,” has proudly partnered with TBWA\India to launch a special World Art Day campaign: ‘The Art of Protection’. This limited-edition series of helmets not only celebrates the rich heritage of … Read more
Greaves Electric Mobility (GEML), the e-mobility arm of Greaves Cotton, has appointed Vikas Singh as its new Managing Director, effective June 2, 2025. An FMS Delhi alumnus, Singh brings rich experience from leadership roles across Indian and multinational firms, with a strong track record in driving growth and transformation in consumer-facing and regulated sectors.
Video conceptualised and produced by Togglehead Studios. Arvind, the renowned textile-to-retail conglomerate, has released a touching new film titled “Unspoken Love” in celebration of Father’s Day. The campaign sheds light on how fathers express their love through quiet, everyday moments-moments that Arvind has been part of across generations. The film captures the enduring bond between a father … Read more
Campaign debuted during the 23rd Zee Cine Awards 2025 with simultaneous premieres across TV and digital platforms. Zee Kannada, one of Karnataka’s leading entertainment channels with a reach of 45 million viewers across 12 million households, has unveiled its new brand identity and ethos: ‘Sadaa Nimmondige Nimma Zee Kannada’. Rooted in Kannada culture and values, the … Read more
All Rights Reserved @2025ViralVault
