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The lifestyle brand takes its next step with a unisex perfume now available for rapid delivery in top cities. Expanding its footprint beyond fashion, Ranbir Kapoor’s lifestyle venture ARKS has introduced its debut fragrance – ARKS Day. Breaking into the personal care space, this gender-neutral perfume is now accessible via Instamart across major Indian metros including … Read more
McDonald’s India (North & East) has announced Bollywood actor Ranveer Singh as its new brand ambassador. To celebrate the collaboration, the QSR chain has introduced a limited-time offering-The Ranveer Singh Meal-curated from the actor’s personal favourites, as part of McDonald’s global Famous Orders platform. With this launch, Ranveer joins the ranks of global icons like BTS and … Read more
Mumbai Mirror, the English-language tabloid newspaper owned by The Times Group, has resumed daily publication after a hiatus, now available Monday through Sunday. The publication aims to provide comprehensive coverage of local news and events in Mumbai, focusing on reported stories and commentary relevant to the city. The newspaper’s content includes sections such as a reimagined … Read more
The agency will lead strategy, planning, execution, and performance optimization across key personal care brands. ThinkROI, a performance-focused digital marketing agency, has secured the digital programmatic mandate for Hamilton Sciences-managing a diverse portfolio of brands including Denver, ENVY, Vanesa, and Pour Home. As part of the engagement, ThinkROI will handle end-to-end responsibilities: from programmatic media … Read more
Dabur India has partnered with filmmaker Karan Johar for a new campaign titled ‘Skinsurance with Oxylife’, promoting its Oxylife Salon Professional brand. The campaign introduces two new facial treatment kits, Intense Brightand Sensi-Care, as part of the brand’s Derma Essence Range. In the campaign’s video, Johar humorously addresses rumors, leading to the revelation of the ‘Skinsurance’ concept-a blend of ‘skin’ and ‘insurance’-positioning … Read more
Royal Enfield’s latest ad for the Meteor 350 isn’t about speed, specs, or performance. Instead, it’s about something far more timeless – the sheer joy of riding. Set to “You’ve Got Me Running in Circles” by Sonny Cleveland, the film captures a group of friends on an open-road journey with no fixed destination and no rush to arrive. They cruise … Read more
India TV has announced the launch of its own OTT app, marking a strategic entry into India’s rapidly evolving digital content ecosystem. Designed as a one-stop destination, the app offers a diverse mix of content spanning news, Aap Ki Adalat, fitness, devotional, infotainment, lifestyle, and podcasts. This move positions India TV to capitalise on the growing preference for … Read more
Chirag Chandiramani has been elevated to Associate Vice President at Starcom India, as announced via his LinkedIn post. Previously serving as Senior Business Director, he has been with Starcom for nearly four years. A seasoned advertising professional with over a decade of experience, Chandiramani has worked with leading brands like P&G, Meta, Tata Motors, and … Read more
Anand Vaidya has resigned from his role as Director of Marketing and Corporate Communications at WebEngage, the SaaS platform known for its customer retention solutions. Vaidya announced his departure via LinkedIn, marking the end of a nearly four-year stint with the company. He joined WebEngage in 2021 as the global lead for PR and corporate … Read more
New visual identity, AI-driven experience, and multilingual content mark a platform evolution. ZEE5 has announced a bold rebranding and strategic repositioning, unveiling a new identity anchored in its language-first philosophy: ‘Apni Bhasha, Apni Kahaniyan’. The platform’s renewed focus centers on delivering culturally authentic, language-driven storytelling for India’s diverse audiences. As part of this transformation, ZEE5 has … Read more
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