Newsroom

inDrive, the world’s second most downloaded ride-hailing app, has launched a global initiative titled “Positions of Purpose”, aimed at recruiting senior leaders in child protection, education, and governance – extending its mission to drive social impact through purpose-led leadership. The new campaign introduces three key global roles: Through this initiative, inDrive seeks to integrate social justice leadership into … Read more

MakeMyTrip has unveiled its latest campaign, ‘Villain Mat Bano’, a five-part digital film series that turns the chaos of international travel into humorous, filmy moments. Conceptualized by Restless @ MagicCircle, the campaign fuses nostalgia, travel realities, and classic Bollywood drama to strike a chord with Indian travellers. Link: https://www.youtube.com/watch?list=PLAouUlMY24IUvI9qguN53yXYE7LQYXNOo&v=81EZI0q8scc&embeds_referring_euri=https%3A%2F%2Fwww.medianews4u.com%2F&source_ve_path=OTY3MTQ The films feature legendary 90s Bollywood villains – Gulshan … Read more

The detergent brand leverages sports and its flagship slogan in a timely tie-up to drive engagement and emotion. Surf Excel has teamed up with star cricketer Jemimah Rodrigues in a timely campaign that captures India’s cricketing success and aligns beautifully with the brand’s ethos of “Daag Achhe Hote Hain.” The partnership celebrates both Rodrigues’ breakthrough performance in … Read more

The brand’s spooky-themed film turns outdated machines into “zombies,” symbolising progress through technology and efficiency. Kärcher India has rolled out a Halloween campaign titled “When Outdated Tech Comes Back to Haunt”, using wit and visual metaphor to champion innovation in the cleaning technology space. Link: https://www.youtube.com/watch?v=FG54leQdA1U The film imagines a world haunted by old, inefficient cleaning … Read more

The digital-first campaign blends horror, humour, and hunger to capture Gen Z’s attention this Halloween. Big Bowl, one of India’s fastest-growing cloud kitchen brands with over 240 locations across 40+ cities, has launched its latest Halloween-themed campaign – ‘Smash Your Hunger with Big Bowl.’ Rolled out on October 29, the campaign takes a playful approach to … Read more

The campaign’s relatable storytelling sparks organic collaborations from brands like Kurkure, Harpic, Ducati, and more. Housing.com has struck a cultural chord with its latest campaign, ‘Har House ke liye Housing,’ which has not only resonated deeply with consumers but also sparked a wave of spontaneous cross-brand collaborations across multiple industries. Conceptualised by Leo Burnett, the campaign celebrates the emotional … Read more