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Candyman Sourzzz launches ‘A Desi Halloween’ campaign inspired by Indian folklore

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The campaign gives Halloween a distinctly Indian twist by reviving local horror legends through playful, nostalgic storytelling. ITC Foods’ Candyman Sourzzz has unveiled its latest campaign, ‘A Desi Halloween’, which reimagines the global celebration through the lens of Indian folklore. The campaign blends nostalgia and pop culture, reviving classic desi horror icons with a contemporary, candy-coated twist. While … Read more

NCLT clears HUL’s ice cream business demerger into Kwality Wall’s (India)

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The approval marks a key step in aligning Hindustan Unilever’s operations with Unilever’s global plan to create a standalone ice cream entity. Hindustan Unilever (HUL) has received approval from the National Company Law Tribunal (NCLT), Mumbai Bench, to demerge its ice cream business into Kwality Wall’s (India) Ltd (KWIL). The move will enable HUL to establish a … Read more

Godrej Consumer boosts ad spend to ₹376 crore in Q2 FY26, eyes growth post-GST disruption

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The company strengthens its portfolio with the acquisition of men’s grooming brand Muuchstac and ramps up brand investments ahead of the festive season. Godrej Consumer Products Ltd (GCPL) reported steady performance in Q2 FY26, navigating a temporary slowdown from GST rate changes and softer demand in international markets. The company also expanded its personal care … Read more

FirstSight wins performance marketing mandate for Killer Jeans

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Integrated growth agency FirstSight has been appointed to lead the performance marketing mandate for Killer Jeans, the flagship fashion brand from Kewal Kiran Clothing Ltd. (KKCL). Under this partnership, FirstSight will drive Killer Jeans’ digital growth across Meta and Google, focusing on paid media, data-led campaigns, and direct-to-consumer (D2C) performance strategy. The mandate will be managed from the agency’s Bengaluru office, supported by … Read more

Amazon’s ad business surges 24% to $17.7 billion in Q3 as AWS outperforms expectations

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Advertising emerges as a key profit driver alongside cloud growth, even as retail faces macro pressures. Amazon posted strong results for the third quarter of 2025, driven by robust gains in advertising and cloud computing, offsetting softness in retail operations ahead of the holiday season. Advertising revenue climbed 24% year-on-year to $17.7 billion, marking one of … Read more

Polycab’s latest campaign for Green Wires underscores invisible safety in homes

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The campaign reminds consumers that real protection starts behind the walls, not just in home aesthetics. Polycab has unveiled a new campaign for its flagship product, Green Wires, shining a light on the often-overlooked importance of electrical safety within homes. The campaign draws attention to a common tendency among homeowners – focusing on visible aspects like … Read more

Publicis Groupe acquires HEPMIL Media Group to strengthen influencer marketing in Southeast Asia

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Publicis Groupe has announced the acquisition of HEPMIL Media Group, one of Southeast Asia’s leading creator and influencer marketing companies. Headquartered in Singapore, HEPMIL manages a network of over 3,000 creators and partners with more than 450 brands across six regional markets. Following the acquisition, HEPMIL will continue to operate under its existing brand while collaborating closely with Publicis Groupe’s … Read more

Jennifer Lopez Shines as the New Face of Zen Diamond

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Zen Diamond has announced global icon Jennifer Lopez as its new brand ambassador, marking the start of a creative partnership that celebrates elegance, empowerment, and modern luxury. The jewellery brand, renowned for blending traditional craftsmanship with contemporary design, is present in over 22 countries worldwide. The association began earlier this year when Lopez discovered Zen Diamond during her “Up All Night” … Read more

Alphabet Reports Record $102.3 Billion in Q3 2025 Revenue

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Google Search, YouTube, and Cloud fuel the tech giant’s first-ever $100 billion quarter. Alphabet Inc., the parent company of Google, has crossed a major financial milestone, reporting its first-ever $100 billion quarter. For Q3 2025, the company posted $102.3 billion in total revenue, a 16% year-on-year increase, powered by double-digit growth across Google Search, YouTube Ads, and Google Cloud. Advertising remained … Read more

Zepto Partners with 1702 Digital to Power Content at the Speed of Quick Commerce

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Zepto, India’s leading quick-commerce platform, has joined hands with 1702 Digital to supercharge its content ecosystem – ensuring its brand storytelling moves as fast as its 10-minute delivery promise. Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto has rapidly expanded to over 80 cities, delivering millions of products with unmatched efficiency. To keep pace with its meteoric growth, … Read more

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