Newsroom

Durex has released a powerful new campaign that blends intimacy, surprise, and purpose – turning what seems like a sensual guide into a life-saving message about breast self-examination. In a 92-second film, the brand’s familiar tone of confidence and curiosity takes an unexpected turn. It begins as a seductive audio guide instructing women to “start with … Read more

For millions of Indians, tea is more than a beverage – it’s a daily source of energy, comfort, and connection. Now, Tata Tea Agni is redefining that experience with the launch of Tata Tea Agni Extra Josh, India’s first-ever tea blend infused with natural caffeine. Link: https://www.youtube.com/watch?v=mSvEZo1CIko Introduced across northern markets, this innovation is crafted for today’s fast-paced consumers who … Read more

As Halloween fever grips India, Bingo! is taking a witty stand – and it’s hauntingly hilarious. The ITC-owned snack brand’s latest campaign, “Desi Bhoot Bachao” (Save Our Indian Ghosts), pokes fun at India’s growing obsession with Western Halloween traditions while championing the country’s own spooky legends. https://www.instagram.com/reel/DQW1au1E3c3/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by Tonic Worldwide, the campaign unfolds as a mock news broadcast, complete … Read more

Fastrack Perfumes has launched a dynamic new campaign with actor Siddhant Chaturvedi, celebrating the brand’s bold spirit of confidence, individuality, and youthful energy. Link: https://www.youtube.com/watch?v=D8KH_6qSJf4 Set on a charged tennis court, the film showcases the intensity and exhilaration behind Fastrack’s fragrance RUSH, part of the brand’s “Perfumes for Every Vibe” collection. With fast-paced visuals and cinematic flair, the campaign captures how … Read more