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Contemporary menswear label The Bear House has unveiled its latest campaign, ‘The Young Gentlemen’, a fresh take on what it means to be a gentleman in today’s world. Conceptualised by Cream Studio.in, the campaign encourages men to embrace a more authentic, expressive, and self-aware version of confidence – one that values gentleness as much as grit. Founded in 2017 … Read more
FCB Neo, part of FCB India, has appointed Saksham Kohli as President, reporting to CEO Ashima Mehra. With over two decades of experience across Ogilvy, Publicis, FCB Ulka, and Cheil Worldwide, Kohli brings deep expertise in integrated and digital marketing. He has led strategies for brands like Samsung, BMW MINI, KFC, and Pernod Ricard, combining … Read more
Manish Seth has rejoined Zee Media as Chief Revenue Officer, bringing over two decades of experience in media and revenue strategy. Previously Head of Revenue (Digital) at TV9 Network, he played a key role in scaling its digital business. This marks a homecoming for Seth, who earlier spent nearly a decade at Zee Media after … Read more
ShareChat has appointed Soumitra Maity as Head of PR and Communications. With nearly a decade of experience in public relations, Maity will lead the platform’s communication strategy and brand positioning. He previously served as Associate Director at MSL India and has also worked with Ruder Finn, Edelman, BVK Sports, and Artsmith across sports, lifestyle, and … Read more
Imagine Marketing, the parent company behind India’s leading wearables and audio brand boAt, has filed updated draft papers with SEBI to raise ₹1,500 crore through an initial public offering (IPO). According to the updated draft red herring prospectus (UDRHP) filed on October 28, 2025, the IPO will comprise a fresh issue of equity shares worth ₹500 crore and an offer for sale (OFS) of … Read more
Myntra is taking fashion beyond the screen and into the festival arena with the launch of GlamStream Fest 2025, a first-of-its-kind celebration blending fashion, beauty, and music. Slated for November 16 at Mumbai’s MMRDA Grounds, GlamStream Fest marks Myntra’s evolution from digital fashion powerhouse to cultural curator. The event promises an immersive experience where the worlds of style, sound, … Read more
MMA Global has officially rebranded as the Marketing + Media Alliance (MMA), marking a strategic evolution from an association to a global alliance – a community led by CMOs and powered by the broader marketing ecosystem. The move reflects MMA’s mission to help marketers create measurable value through collaboration, innovation, and enterprise-level impact. “MMA is the … Read more
Indian agencies have made a strong impression at the 2025 ONE Asia Creative Awards, securing the highest number of finalist spots in the region. Eight agencies from India earned a total of 25 finalist positions, underscoring the country’s growing influence and creative excellence across the Asia-Pacific region. Organised by The One Club for Creativity, ONE Asia celebrates the … Read more
As the India–Australia T20 series kicks off on October 29, JioStar has launched a playful new campaign that blends humour, nostalgia, and cricketing flair. The promo stars Sunil Gavaskar and Navjot Singh Sidhu, two of Indian cricket’s most iconic personalities, in an unexpected, light-hearted avatar. Link: https://www.youtube.com/watch?v=-ufuVSQbSMw Set in a quirky “science lab,” Gavaskar and Sidhu appear as eccentric … Read more
Diageo’s Johnnie Walker has unveiled a new campaign featuring Grammy Award-winning pop star Sabrina Carpenter, blending vintage aesthetics with a modern message that redefines whisky’s long-standing gender codes. The film, which premiered on the jumbotron during Carpenter’s Pittsburgh concert on October 23, is now screening across her Short n’ Sweet tour through November. Styled in a retro, mid-20th-century TV commercial format, … Read more
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